Director of Marketing

Responsibilities: Own the Revenue Math: Translate company targets into logos, pipeline, and impact windows, and let the funnel math set marketing's pipeline number before any tactic is chosen. Build the Content Flywheel: Turn product marketing, customer experience, and social proof into a repeatable loop: source, tier, verify, and produce every story in written, video, and live formats. Run the AI Production Line: Build a clear human/AI workflow where people own strategy, story selection, voice, and approval, and AI drafts, repurposes, and schedules. Validate each asset type manually before scaling it. Drive Pipeline at Every Size: Own inbound across all segments and products through demand capture (search and AI-assistant answers), ABM, webinar-to-meeting paths, and gated flagship assets. Scale Social Proof: Lead the lighthouse motion and a Customer Advisory Board of 8–12 customers, moving logos from quote to full story to live reference for enterprise deals. Build Industry Presence: Grow borrowed reach with the category's credible voices, plus press, publications, webinars, events, a peer summit, and a leading voice in the industry's AI conversation. Partner with Sales as One Revenue Team: Use attribution to learn what's working and double down, not to claim credit, and report on pipeline generated and brand position, including share of conversation and inbound mix.

Requirements: 5+ years of experience in Marketing, Demand Generation, Product Marketing, or similar roles in a B2B SaaS environment, with accountability for both pipeline generation and brand building. Strong command of funnel math, pipeline modeling, and attribution, with a track record of generating pipeline that sales can forecast. Proven ability to build and run a content engine across written, video, and live formats, with a sharp eye for the story in the material. Hands-on experience with demand capture, ABM, webinars, and events, including visibility in search and AI-assistant answers. Experience building customer advocacy programs, such as case studies, references, and advisory boards, that help win enterprise deals. Proficiency with modern AI tools and the ability to design governed, repeatable AI-assisted content workflows. Strong analytical rigor, including clearly separating what came from data, what was assumed, what was modeled, and what AI generated. Ability to push back on leadership with substance, make clear focus calls, and partner closely with sales. Strong ownership, independence, and the ability to thrive in a fast-growing environment.