Head of Marketing
pockytGlens Falls (NY)
About the role
About Pockyt Pockyt is building the AI-native infrastructure for global money movement. We give merchants a single platform to accept payments from anywhere, send money globally, and manage funds through Global Virtual Accounts and stablecoins — but our ambition runs deeper than the rails themselves. We're architecting the connective tissue that lets money move across borders the way information moves across the internet: instantly, intelligently, and autonomously. We serve a wide spectrum of merchants, from sophisticated enterprise platforms running complex multi-currency operations to the next generation of AI-powered startups, including the one-person unicorns we believe are about to reshape the global economy. Today, that means one integration, one account view, and one place to track everything. Tomorrow, it means a financial layer that AI agents can natively transact on — where money flows are orchestrated, optimized, and reconciled without human bottlenecks. Our mission is to make global commerce frictionless. We're not building another payments platform. We're building the operating system for how value moves in an agentic, borderless economy.
The Role:
We're hiring our first Head of Marketing to own the front of Pockyt's growth engine — awareness, positioning, and demand — and to wire it cleanly into how the company sells and retains. Most marketing leaders inherit a brand and a funnel and are asked to optimize them. You'd be building both, from the positioning down to the pipeline. Here's what makes this seat different: the raw material is exceptional and largely untold. We serve the complex, non-standard cross-border flows that mainstream providers are walking away from — a real, defensible moat. Your job is to turn that differentiated capability into a sharp market narrative, and then into demand that Sales can close and Customer Success can grow. You'll report directly to the CEO and sit at the center of the go-to-market motion. You own awareness and demand generation at the front of the funnel; you hand qualified pipeline to the Partnerships (direct sales) team on a clean, agreed-upon SLA; and you partner with Customer Success to turn signed merchants into references, case studies, and expansion revenue. Marketing doesn't stop at the lead — it runs the full journey from first touch to advocacy. If you want to own the narrative and the number for a company defining the future of cross-border payments — and build the function that scales it — this is it.
What You'll Do:
- Own positioning and brand
- — build a market narrative that makes Pockyt's differentiation legible: the platform for complex, less-vanilla cross-border money movement in an agentic economy. Own the message across web, content, and every buyer touchpoint
- Build the demand engine
- — stand up and run the channels that generate qualified pipeline: SEO/GEO, thought-leadership and merchant-data content, vertical landing pages, paid social, targeted outreach, PR, and events. Own the mix and the results
- Own pipeline handoff to Sales
- — define what a qualified opportunity is, instrument the handoff, and hold a clean SLA with the Partnerships team so demand converts instead of leaking. You're accountable for sourced and influenced pipeline, not just traffic
- Enable the sales motion
- — equip the team with the collateral, decks, vertical narratives, and competitive proof points that shorten cycles and win complex deals
- Run customer and lifecycle marketing with Customer Success
- — partner on case studies, references, advocacy, and expansion campaigns that support retention and net revenue growth across the signed book. Close the loop from first touch to advocate
- Own attribution and reporting
- — build the analytics and attribution model that shows what marketing sourced, what it influenced, and what it cost. Report funnel health to leadership on a cadence they trust, and be rigorous about what a number does and doesn't prove
- Build the function
- — start hands-on as the owner of the whole funnel; establish the operating model, then build and lead the team (and manage agencies and contractors) as the engine scales
- Champion AI-native marketing
- — use agentic and AI-assisted workflows across content, research, and campaign operations to run a lean, high-output function
- Own market intelligence
— develop a deep understanding of customers, competitors, and the evolving cross-border payments landscape to identify opportunities, refine positioning, and shape go-to-market strategy. Translate market insights into actionable recommendations for Product, Sales, and executive leadership.
Serve as a hub across the go-to-market motion: Sales / Partnerships
— align on ICP, qualification, and the pipeline handoff; feed the team the narrative and assets that close complex cross-border deals
Customer Success
— partner on advocacy, case studies, and expansion campaigns so marketing supports retention and net revenue retention, not just acquisition
Product
— translate roadmap and capabilities into market-ready positioning and launch motions
Founder / Executive team
— shape and carry the company narrative into fundraising, category, and brand-building efforts
What We're Looking For:
- (8+) years in B2B marketing, with (3+) years leading demand generation or full-funnel marketing — ideally in payments, fintech, or infrastructure/API products
- A track record of personally owning a pipeline number — sourced and influenced — and moving it, not just running programs
- Fluency across the modern demand stack: SEO/GEO, content, paid social, lifecycle, outreach, and events — and the judgment to know where the leverage is for a considered, high-ACV B2B buyer
- Strong positioning and storytelling instincts — you can take a technically complex, differentiated product and make it clear and compelling to a non-technical buyer
- Data-fluent and attribution-rigorous — you reach for the dashboard before the meeting and can defend what marketing actually drove
- A builder-operator profile: you execute hands-on today and architect the function that scales tomorrow
- Excellent written and verbal communication — you set the bar for how the company writes and talks about itself
Bonus Points:
- Cross-border payments, digital-wallet, or alternative-payment-method ecosystem experience
- Experience marketing to both enterprise platforms and developer/startup audiences
- Comfort building in public and driving founder-led / executive thought leadership
- Bilingual English/Chinese, or experience marketing across US and Greater China audiences
- Enthusiasm for AI-assisted and agentic marketing workflows — you're excited to run a lean function that punches above its headcount
- Why Pockyt
- Own the narrative and the number.
- First marketing leader, reporting to the CEO, defining the function and the message from scratch
- A story worth telling.
- Real differentiation in a market most providers are retreating from — a strong narrative and a real moat, largely untapped
- The full journey.
- Not just leads — you own awareness through advocacy, wired directly into Sales and Customer Success
- A frontier company.
- Build at the intersection of AI and global payments, with room to grow scope as the engine scales
- Competitive compensation
and benefits structure. Performance-based bonuses, employer-paid health insurance, 401(k) match, and unlimited PTO.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.