Creative Brand Strategist

Location: This role is based in our New York City office. You must be located in, or willing to relocate to, NYC and able to work in person from our NYC office. Creative Strategy: Turn insights, trends, and performance data into angles, hooks, briefs, and campaigns across paid and organic channels Lifecycle Marketing: Own lifecycle end to end, from email and SMS today to product features, app pushes, and every future customer touchpoint Organic Social: Set up and run Mogul's organic content across our social channels Creative Production: Own getting the creative made. Sometimes you'll make it yourself (static, video, copy, with AI tools), sometimes you'll brief and run freelancers, agencies, editors, and internal stakeholders. Either way, the finished asset is yours. A portfolio of shipped creative work is ESSENTIAL. Please include a link with your application. Work cross-functionally with performance marketing, product, and engineering Creative strategy Develop creative strategy across paid social, organic social, email, SMS, landing pages, product communications, app pushes, and emerging channels Identify new creative angles, hooks, offers, and messaging that improve acquisition and retention Write clear briefs and build messaging frameworks for product launches, promotions, evergreen campaigns, and brand initiatives Produce creative directly, or brief, manage, and quality-check outside vendors and internal partners so concepts ship on time and on brand Own Mogul's organic social strategy across platforms: content themes, calendars, concepts, messaging, and platform-specific execution Monitor emerging platforms, content formats, and consumer behavior to keep Mogul ahead of trends Lifecycle marketing Build and run lifecycle strategies that improve engagement, conversion, retention, and customer lifetime value Develop email and SMS campaigns, and extend the program to app notifications, product feature launches, and new customer touchpoints as they come onlineAI, testing, and performance Leverage AI extensively across research, ideation, copy, creative concepts, personalization, testing, and workflow automation Translate performance data and customer insights into creative hypotheses and structured testing plans Partner with performance marketing to read what's winning in paid and feed it into the next round of creative Measure creative and lifecycle performance and iterate based on results We're building this role as a path to leading Mogul's creative and lifecycle function. Use AI heavily across research, ideation, copy, creative development, and workflow automation Strong understanding of paid social creative and performance marketing Strong understanding of organic social platforms and what makes content perform across different audiences and formats Lifecycle marketing: email, SMS, retention, and customer engagement strategy Lifecycle / CRM platforms (HubSpot, Customer. Creative tools (Figma, Canva, Adobe Creative Suite, CapCut, etc.) and a current AI creative toolkitExceptional writing, communication, and presentation skillsCapacity to justify every creative decision with data-backed analysis Creative problem-solver who seeks multiple solutions to one problem rather than one solution to multiple problems Creative Strategy: 4+ years in creative strategy, growth marketing, lifecycle marketing, advertising, brand strategy, or a related role Performance Creative: Hands-on experience developing paid social creative, with the ability to connect creative decisions to measurable business outcomes Experience shipping creative both hands-on and through vendors, agencies, or freelancers Experience with lifecycle marketing, including email, SMS, retention, and customer engagement strategies Experience building organic content that grows and engages an audience Experience using AI tools as a core part of the creative and marketing process Strong creative instincts paired with an analytical mindset; Capacity to grow into leading a creative team as the company scales Experience marketing a financial product, fintech, or another regulated category Experience writing video scripts, social-first campaigns, and performance creative Familiarity with consumer research, customer interviews, and creative testing methodologies Experience with app push notifications and in-product messaging Creative environment with room to grow in both your role and career Growth and performance based on work product, not on hours spent working (if Leonardo Da Vinci was based on quantity rather than quality, he would be considered the worst painter of all time) Competitive equity compensation package In-office Benefits: NYCFlexible work environment