Digital Marketing Director
accruepartnersCharlotte (NC)
Digital Marketing Director
Posted 3 days ago
accruepartnersCharlotte (NC)
SENIORITY
Manager
About the role
A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.
WHAT THEY OFFER YOU
Welcoming, collaborative team culture with leadership describing the team as receptive and positive.
Visible leadership opportunity to step into a key role overseeing digital marketing as the team continues to grow.
Chance to shape team structure and future hiring, including influence on how supporting roles are built out.
Broad scope and strategic ownership across paid media, websites, SEO, lead generation, customer data, and marketing automation.
LOCATION
On-site 4 days a week in Charlotte, NC
WHAT YOU WILL DO:
Lead the digital marketing function across paid media, paid social, websites, SEO, and lead generation efforts.
Oversee and develop the digital team as it grows, providing direction and leadership across core marketing channels.
Drive lead generation strategy using platforms such as HubSpot and customer data and marketing automation tools.
Guide website and digital experience initiatives to support business growth across multiple brands and locations.
Establish digital priorities and manage channel performance in a fast-moving, multi-brand environment.
Partner across the organization to strengthen internal digital capabilities and improve overall marketing effectiveness.
Help assess and refine team structure, including how SEO and related digital functions should be supported over time.
HOW YOU ARE QUALIFIED
Broad digital marketing leadership experience across paid media, paid social, websites, SEO, and lead generation.
Comfortability and track record of being hands-on executional while also leading strategic initiatives.
Proven experience managing marketing in a multi-brand, multi-location, or agency environment.
Knowledge of customer data platforms and marketing automation, including familiarity with tools such as HubSpot and concepts related to CDP.
Experience in agency-style or high-capacity marketing environments where multiple priorities and brands must be managed at once.
Background in home services is preferred, though adjacent sectors such as hospitality, airlines, franchise organizations, or similarly complex multi-location businesses may also align.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.