Digital Marketing Manager
robert halfCharlotte (NC)
Digital Marketing Manager
Posted yesterday
robert halfCharlotte (NC)
SENIORITY
Manager
About the role
We are continuously expanding our network of Digital Marketing Managers for future opportunities with growing organizations. We are interested in connecting with professionals who can lead digital marketing strategy, optimize website performance, drive lead generation, and support brand growth across multiple digital channels. The ideal candidate combines expertise in digital marketing, website management, analytics, content strategy, marketing automation, and team leadership to drive measurable business results. These professionals are typically responsible for growing digital audiences, generating qualified leads, improving marketing performance, managing digital platforms, and ensuring a consistent brand experience across web, email, search, and social channels.
Responsibilities:
Lead and develop digital marketing teams, providing strategic direction, coaching, and performance management.
Own website content, user experience, CMS management, landing pages, and ongoing digital platform optimization.
Develop and execute lead generation strategies while tracking lead volume, conversion rates, and cost-per-lead performance. Manage email marketing campaigns, drip programs, customer nurture journeys, and marketing automation initiatives.
Create and oversee digital content strategies, including blogs, SEO content, website content, and audience engagement campaigns.
Monitor and report on digital marketing KPIs, including website traffic, leads, engagement, conversions, and ROI.Manage digital advertising partners, website vendors, agencies, photographers, videographers, and other third-party marketing partners.
Oversee SEO, SEM, local listings, digital mapping platforms, and online directory management.
Research and implement new digital marketing channels, technologies, AI tools, and automation opportunities.
Develop marketing workflows, reporting processes, and SOPs to improve efficiency, consistency, and scalability.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.