Associate Director, Tax Marketing
deloitteCharlotte (NC)
Associate Director, Tax Marketing
Posted today
deloitteCharlotte (NC)
SENIORITY
Manager
About the role
Overview:
In this role you will shape the Tax events strategy and activation, aligning events with business goals and client needs. You will lead cross‑functional collaboration to deliver branded experiences, thought leadership forums, and sponsored conferences. You’ll own messaging, audience strategy, and ROI framing for Tax events, while spotting trends and opportunities in a dynamic market. You’ll work with leadership to drive pipeline, elevate client relationships, and accelerate growth through integrated marketing and technology. This is a high-impact, leadership role at a global professional services firm that values strategy, creativity, and measurable results.
Responsibilities:
Develop and prioritize the Tax events portfolio strategy, including proprietary and hosted experiences, thought leadership forums, and sponsorships Own the events messaging framework, audience strategy, and ROI approach aligned to business issues and client needs Lead market analysis to advise where Tax should engage and how Define the integrated pre-, onsite, and post-event channel strategy to drive pipeline Oversee event, hospitality, and client experience plans ensuring alignment with business goals Review activation plans and ensure consistent messaging across channels Partner with Tax leadership to shape client engagement and market opportunities Collaborate with Public Relations to build media strategy and content for future use Manage portfolio operations, budgets, vendors, and agency relationships Implement workflows and tracking systems for collaboration, approvals, and asset management Develop and deliver regular ROI and attendance metrics to leadership Drive adoption of AI, automation, data, and marketing technologies to improve targeting, content, and productivity Collaborate across teams to deliver One Deloitte and ensure on-time, on-budget delivery of events
Key requirements:
12+ years of marketing experience with B2B strategy and event/sponsorship focus Bachelor’s degree in marketing or related discipline Proven experience leading large-scale client events from strategy through measurement Experience with event property reviews, sponsor agreements, and partner negotiations Budget, agency, and vendor management experience Experience in a highly matrixed, global corporate or professional services environment Strong digital and marketing technology fluency, including CRM, marketing automation, event tech, data analytics, and Microsoft Office Ability to travel 0–25% Limited immigration sponsorship may be available executive presence strategic and creative thinking strong relationship-building CRM and marketing automation platforms generative AI and automation tools event technologies
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