Trade marketing and events specialist

Founding Marketer New York, NY (in-office / hybrid) · Full-time Freedom is the AI-native payroll and benefits platform for startups and small businesses. We rebuilt payroll, benefits, tax registration, and compliance with AI at the core. Now we're hiring for our first GTM role. You'll be our first marketing hire, building the function from scratch with mentorship from industry experts. Own full-funnel marketing: demand generation, inbound, outbound, and lifecycle Build content that speaks to founders and SMB owners—landing pages, case studies, product launches, lifecycle emails Identify and test channels (SEO/AEO, communities, partnerships, referrals, paid ads) and double down on winners Driven, entrepreneurial, and passionate about marketing Some real hands-on marketing experience—whether content, growth, demand gen, or product marketing Preferably from high-growth technology startups (in-house, not agency) Resourceful problem-solver who ships fast and learns faster than you plan Shape the marketing function from day one—you define channels, build the playbook, and grow the team Meaningful equity as an early team member with compensation to match A high-impact GTM challenge: your work directly affects customer activation and referral loops, not just top-funnel Small founding team, fast decisions, direct access to customers and impact Help American small business owners succeed and make health benefits more accessible to their teams