Campaign (Performance) Manager, Paid Social
sightlyBel Air (MD)
Campaign (Performance) Manager, Paid Social
Posted 10 days ago
sightlyBel Air (MD)
SENIORITY
Senior
About the role
Sightly is a growing technology company leading the revolution in real-time marketing and brand intelligence. Our AI-driven Brand Mentality® platform enables brands and agencies to leverage an ever-changing ocean of news, premium publisher, CTV, social, creator, and audience data to make more intelligent decisions at the speed of culture. At Sightly, we’re passionate about our product, our customers, our impact on the world, and most importantly our team. We are looking for a highly motivated, inherently curious, results-oriented individual to join our Performance Management Team. As a Performance Manager, you will help us activate and optimize media through the lens of Brand Mentality® while driving performance for our clients. What you’ll work on: Execute paid social ad campaigns from top agencies & brands, including setup, launch, pacing, & optimization. Navigate and utilize major social advertising platforms daily, with a primary focus on Meta Ads Manager, TikTok Ads Manager, and Reddit Ads, as well as Snapchat and Pinterest (with exposure to Google Ads, YouTube, and DV360 as needed).Become an expert at using Sightly’s proprietary platforms, including Brand Mentality®.Ensure campaigns adhere to precise technical specifications set forth by clients and internal strategic optimized set up. Address & provide support for clients & internal team members regarding campaign inquiries (i.e. status request, social ad performance optimizations, troubleshooting).Oversee accuracy of campaign reporting, social attribution/data measurement, and overall campaign success. Act as a liaison between the Performance Management Team to Sales, Marketing, Product, & Account Management teams to ensure top-notch campaign performance & service. Analyze social media campaigns to identify areas of opportunity for growth. Work closely with other team members in managing requests and the documentation of these details for the benefit of inter-departmental accuracy and communications. Identify and escalate priority issues, redirecting them to appropriate resources. Responsible for reaching and exceeding team revenue goals. Stay current with system updates, platform changes (Meta, TikTok, Reddit algorithms/ad formats), and standard operating procedures.
Qualifications:
- At least 3-5 years experience in paid social media campaign management, social ad operations, and performance marketing required. Hands-on experience and expertise in managing campaigns across Meta (Facebook & Instagram), TikTok, and/or Reddit ad platforms are strictly required.
- Experience or familiarity with additional social and digital channels (Snapchat, Pinterest, YouTube, Google Ads, DV360) is a strong plus.
- Proficient in MS Excel and Google Sheets
- Experience using Salesforce Qualities we’re looking for:
- Deep understanding of digital advertising, paid social trends, and platform best practices.
- Proficient in process management while keeping extreme attention to detail
- Creative thinking, resourcefulness, multi-tasking, and problem solving
- Proactive personality with a drive to implement, execute, and accomplish results daily
- Desire to learn new technologies
- Self starter, focused, organized, and eager to learn
- Excellent communications and presentation skills
- Collaborative mentality and the ability to ideate & develop new business solutions Comfortable working in a fast-paced and dynamic environment with the ability to move quickly throughout tasks
- Outstanding time management skills and ability to move from project to project as needed
Location: This is a remote position
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