Vice President, Global Marketing
confidentialSeattle (WA)
Vice President, Global Marketing
Posted yesterday
confidentialSeattle (WA)
SENIORITY
Manager
About the role
Vice President, Global Marketing
About the Company:
- Top provider of a data analytics software platform
- IndustryInternetTypePrivately Held, Private Equity-backed
- Founded2000Employees51-200 CategoriesSAASEnterpriseB2BInformation Technology & Services
- Consulting & Professional Services
TechnologySpecialtiesdata extractionclassificationcontent standardizationadvanced renderingredactioncadecm integrationcontent intelligencecontract analyticsunstructured dataand digital transformationdigital transformationfinancial process automationaccounts payable automationoptical character recognition (ocr)text recognitionrobotic process automation (rpa)business process management (bpm)artificial intelligence (ai)machine learning (ml)conversion to pdfcontent management systembusiness intelligencebig databusiness analyticsdocument transformationdata governancedata migrationdocument processingdata privacyprocess automationconvert documents to pdfsoftware integrationand data privacy
Business ClassificationsSAASEnterpriseB2BAbout the RoleThe Company is seeking a VP, Global Marketing to spearhead marketing efforts in North America and Europe. The successful candidate will be responsible for owning the marketing-sourced pipeline for insurance, as well as retention and expansion targets for the installed base. This role demands a leader who is both quantitative and data-driven, with a proven track record in B2B software marketing, particularly in the insurance technology sector.
The VP will be tasked with leading the brand through a global transition, building a demand engine, and running an AI-powered marketing function. Creative energy and the ability to bring distinctive ideas to campaigns are essential, as is experience in field and event-led demand generation. Applicants must have a minimum of 10 years' experience in B2B software marketing, with at least 5 years in a leadership role, and a strong background in insurance technology.
The role requires a hands-on approach to AI tools and a portfolio of creative work that has effectively generated pipeline. The ideal candidate will have experience in marketing across North America and Europe, and a preference will be given to those who have scaled marketing at a growth-stage company and have PE-backed experience. The VP will also be expected to have a deep understanding of the product, customers, and the marketing funnel, and to deliver a comprehensive marketing plan within the first 90 days.
Hiring Manager TitleChief Commercial Officer
FunctionsMarketing
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