Vice President, Global Field & Partner Marketing
Vice President, Global Field & Partner Marketing
Posted 24 days ago
SENIORITY
Manager
About the role
- Global Field Marketing Strategy & ExecutionDevelop and implement a cohesive global field marketing strategy aligned with the evolution of the marketing function and the company's overall business objectives and go-to-market strategy
- Oversee the planning and execution of regional marketing programs, including but not limited to events (virtual and in-person), webinars, workshops, and account-based marketing (ABM) initiatives, tailored to specific regional needs and market dynamics
- Collaborate closely with regional sales leadership to understand their priorities and develop targeted marketing programs that drive pipeline and revenue in each region
- Establish key performance indicators (KPIs) to measure the effectiveness of field marketing activities and provide regular reporting and analysis on program performance and ROIManage the global field marketing budget effectively, ensuring optimal allocation of resources across regions and programs
- Build and mentor a high-performing global team of field marketing professionals, fostering a culture of collaboration, innovation, and accountability
- Partner Marketing Strategy & ExecutionDevelop and execute a global partner marketing strategy to drive joint marketing activities and increase sales through our channel partner ecosystem
- Establish and nurture strong relationships with key strategic partners, understanding their business goals and developing joint marketing plans that align with our mutual objectives
- Create and deliver partner marketing programs, including co-branded content, joint webinars, partner events, partner campaigns and programs
- Develop and maintain partner marketing resources, such as marketing templates, and campaign guides
- Track and measure the effectiveness of partner marketing initiatives, providing regular reports on performance and ROICollaborate with the sales and partner management teams to ensure alignment on partner marketing priorities and activities
- Cross-Functional Collaboration
- Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution
- Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue
- Collaborate with marketing operations and finance to manage budgets and track expenses effectively
- Market Insights & Analysis
- Stay abreast of industry trends, competitive landscape, and regional market dynamics to inform field and partner marketing strategies
- Analyze marketing data and provide insights to optimize program performance and identify new opportunities for growth
- QualificationsKnowledge & Experience
- Deep B2B marketing leadership across field, partner, and demand generation in global technology environments
- Proven track record of delivering pipeline growth and revenue outcomes across regions and partner ecosystems
- Experience building and scaling global marketing frameworks that drive consistency and regional execution
- Deep expertise in partner ecosystems, including value propositions, MDF/incentives, and co-marketing strategies
- Strong background in data-driven marketing, sales alignment, and cross-functional GTM integration
- Skills & Attributes
- Strategic and commercial leader with clear focus on pipeline, revenue, and business impact
- Highly influential collaborator who aligns senior stakeholders across sales, marketing, and partners globally
- Balanced strategist–operator who drives both vision and disciplined execution at scale
- Data-driven decision maker who translates insights into measurable performance improvements
- People leader and change agent who builds high-performing teams and drives transformation across a global organization
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
