Director - Marketing
virtusaFremont (CA)
About the role
Marketing AI Transformation LeaderWe are looking for a leader with deep marketing domain expertise who can walk into a customer's office, diagnose their marketing challenges, and collaborate with the organization to design AI-powered transformations that deliver measurable business outcomes. This person will lead marketing transformation programs, design business solutions, and drive adoption - equal parts consultant, technologist, and trusted advisor. Not a fit if: You've only done AI pilots (not production at scale), you're purely technical without client skills, or you're purely strategic without hands-on delivery experience.
Core Responsibilities:
- Transform Marketing (40%)Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management)
- Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvements
- Build transformation roadmaps with clear ROI, timelines, and change management
- Drive adoption from deployment through behaviour change
- Client Partnership & Business Development (30%)Conduct discovery and build compelling transformation business cases
- Navigate stakeholder consensus (Business, Tech, Vendor Management)
- Be a trusted advisor to the customer, expand relations and close deals
- Solution Design (20%)Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms)
- Create reusable reference architectures and implementation patterns
- Make build vs. buy decisions; validate technical feasibility
- Stay current on marketing AI landscape
- Thought Leadership (10%)Develop frameworks, methodologies, and best practices
- Enable internal teams; share learnings externally
- Build industry presence through speaking, writing, community
Must-Haves:
- Marketing Expertise 10+ years in B2B marketing operations, technology, or transformation
- Deep understanding how marketing functions interconnect and impact revenue
- Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics)
- Real-world transformation scars (knows what works, what fails, why)AI Transformation Experience
- Led 2+ AI implementations in marketing at scale (enterprise production deployment)
- Delivered measurable business outcomes (not just deployed tech)
- Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms
- Advisory and Consultative Selling 5-10+ years in consultative/client-facing role
- Can discover painpoints, build business cases, close deals, manage stakeholders
- Executive communication skills (C-suite comfortable)
- Trusted advisor mindset: balances client needs vs. realistic outcomes
- Technical Foundation
- Solution architecture thinking (end-to-end systems, integrations, data flows)
- Pragmatic build vs. buy decisions
- Fast learner who stays current on evolving tech
- Strongly Preferred
- Partner ecosystem experience (ISV, channel, marketplace programs)
- Hyperscaler background (AWS, Azure, GCP professional services)
- Agentic AI / multi-agent implementation experience
- Enterprise B2B SaaS experienceCDP implementation leadership
Job Summary
Job number: 245696 Profession: Other
Experience: 15
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