Assoc Director, Marketing Sciences

Overview In this role, you leverage advanced marketing analytics to measure and optimize media performance across traditional and digital channels, guiding investment decisions and audience targeting. You will partner with cross-functional teams and external partners to build robust measurement frameworks, deliver data-driven insights, and drive ROI. The position sits in Foster City, CA, and supports Gilead’s mission to tackle major health challenges through analytics-led marketing strategy. Compensation / Benefitssalary range $195,670 - $253,220discretionary annual bonusdiscretionary stock-based long-term incentivespaid time offbenefits packagemedical, dental, vision, and life insurance plans Responsibilities Serve as strategic analytics partner to define business questions aligned with brand objectives and develop measurement approaches Define and implement a comprehensive measurement framework with KPIs and reporting for media performance Design and optimize Marketing Mix Modeling (MMM) to allocate budgets based on data Advance Multi-Touch Attribution (MTA) to attribute outcomes across touchpoints and integrate with CRMLead A/B testing and experimentation programs, communicating results for continuous improvement Create analytical stories and presentations to convey insights and opportunities to stakeholders Collaborate with cross-functional stakeholders and manage 3rd party measurement partner relationships Stay current with analytics trends and advocate for new tools and methods to enhance marketing capabilities Key requirements 10+ years with BS/BA or 8+ years with MS/MA or MBAstrong experience in marketing analyticsexperience with data-driven media planning tools Mar Tech and big data knowledge (DMP, digital identity solution, data clean room, CDP) preferredfamiliarity with digital marketing data and Adobe clickstream dataexperience building models to measure marketing incrementality; understanding of statistics (hypothesis testing, experimentation, regressions)excellent communication, visualization, and presentation skillsstrong collaboration, leadership, and project management abilitiesability to distill complex information into concise storiesexperience with CRM integration and data governancestrong written and oral communicationcollaboration and influenceleadership and accountability Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)digital and web analytics