Growth Marketing Manager, Acquisition

The Growth/Performance Marketing Manager owns All Aboard America Holdings’ (AAAHI) demand generation and marketing performance engine, with accountability for driving qualified interest, improving conversion, and reporting impact in business terms. This role is responsible for managing and optimizing the channels, campaigns, and analytics that support pipeline growth across AAAHI’s service lines, including charter, contract, and workforce transportation. Reporting to the Marketing Director, the Growth / Performance Marketing Manager executes within established marketing strategy and brand guardrails, partnering closely with Content and Brand on campaign messaging alignment while maintaining a clear focus on measurable outcomes, efficiency, and revenue impact. Demand Generation and Funnel Performance Plan and execute demand generation campaigns aligned to marketing priorities Own performance execution across key channels, including: SEO and organic acquisition Email and lifecycle marketing Optimize funnel performance through ongoing testing and iteration Improve lead quality and conversion by aligning targeting, landing pages, and follow-up readiness Ensure marketing programs reflect operational realities and customer decision drivers Formalize ownership of performance marketing channels through repeatable testing, optimization, and ROI discipline Performance Measurement and Reporting Own marketing performance KPIs, including: Lead volume and quality signals Pipeline influence and revenue contribution Report on marketing performance and insights in clear business terms Build clear, repeatable reporting cadence that supports decision-making Build and maintain a marketing performance dashboard and recurring reporting cadence once the role is activated Support closed-loop performance insights with Sales Ops to improve funnel visibility and campaign targeting over time Surface tradeoffs, risks, and optimization opportunities to the Marketing Director Maintain strong analytics discipline across campaigns and web performance Website. SEO and Conversion Optimization Partner on website performance and conversion strategy, including: SEO health and search visibility Monitor key website KPIs such as: Traffic quality Search performance by service line Ensure digital experiences support clear customer expectations and inquiry readiness Plan, launch, and optimize campaigns aligned to marketing priorities Test and iterate creative, targeting, and channel mix to improve outcomes Coordinate with Content and Brand to ensure messaging consistency in performance channels Use brand-approved messaging frameworks while optimizing for conversion and response Sales Ops Partnership and Pipeline Alignment Partner with Sales Operations on pipeline alignment and performance feedback Ensure marketing performance efforts support lead readiness, service fit, and sales realities Incorporate market and sales feedback into campaign refinement and targeting decisions Channel and Vendor Management Manage external vendors or agencies supporting paid media, SEO, or analytics Ensure partner work aligns with AAAHI brand standards and performance goals Recommend channel investment shifts based on ROI and strategic priorities Support scalable systems that reduce manual work and ad hoc execution The Growth / Performance Marketing Manager works closely with: Marketing Director — strategy, priorities, KPI accountability Content and Brand Manager — campaign messaging alignment and content support Marketing Coordinator (via Content and Brand, position TBD) — campaign production and execution support as needed Sales Ops and Sales Teams — pipeline feedback and market needs Operations — ensuring demand generation reflects service delivery realities 5–8+ years of experience in growth, performance, or digital marketing roles ~ Proven experience managing paid media, SEO, lifecycle marketing, and conversion optimization ~ Experience working in service-based, operationally complex environments ~ Ability to manage vendors, budgets, and performance tradeoffs