100x GTM / Growth Lead
vista socialArlington (VA)
100x GTM / Growth Lead
Posted 2 days ago
vista socialArlington (VA)
SENIORITY
Manager
About the role
We are looking for ONE person to run the whole go-to-market engine at Vista Social, top to bottom. Not to oversee a headcount of 50. Not to spend the day in meetings. Not to draft plans for someone else to carry out. A single operator who designs the machinery behind world-class growth at scale, then judges the results with an eye sharp enough to separate excellent from mediocre.
About the role:
Vista Social helps thousands of brands and agencies run their entire social presence in one place, and we're building a lot of that experience around AI now, from our agents to Ask Vista. We're looking for a Growth Lead to own how people discover Vista Social and become happy, paying customers. You'll set the growth strategy and run it yourself, with room to build a team as we scale. You'll work closely with our founders and own the growth numbers. This is a hands-on role. You'll be senior enough to shape the plan and still happy to get in and run the campaigns.
Responsibilities:
- Own signups, trials, activation, and revenue across the full funnel
- Run demand generation across paid, content, SEO, social, and email
- Turn our AI features into positioning and campaigns that convince people to try usTest constantly, measure honestly, cut what isn't working, and put more behind what isImprove conversion at every step, from first visit to signup to paid
- Work with product and sales to smooth the path from interest to customer
- Hire and grow a small team as we scale
Qualifications:
You've driven real, measurable growth at an SMB or product-led SaaS, with numbers you can point to. We care about self-serve growth, not long enterprise sales cycles.
You know the social, martech, or creator world and how agencies and brands buy.
You've marketed AI solutions and can make them feel genuinely useful rather than gimmicky.
You do your best work at a startup, move fast, wear a lot of hats, and don't need much process.
You can build the strategy and execute it today, and grow into leading a team.
Nice to Have:
- Hands-on experience with PLG growth tooling, analytics, and experimentation frameworks.
- A network in the social media, agency, or creator ecosystem.
- Experience being an early or first growth hire at a startup.
Why Join:
- Own growth end-to-end at a fast-scaling, profitable-minded SaaS with real momentum.
- Shape the go-to-market for an AI-native product category as it's being defined.
- High autonomy, direct access to leadership, and the resources to make big bets.
- A team that ships fast and rewards results over process
How we hire
We keep this quick and respectful of your time. Here's the process:
Apply. Send your resume and answer three short questions in the form. This is where we get a first sense of the results you've driven.
A short exercise. If there's a fit, we'll send a focused challenge that takes about two hours. It's real work, so we pay for it, and it tells us far more than another interview would.
A working session. We'll talk through your exercise together and dig into how you think. Less interview, more "what would we actually do here."References and offer. A couple of quick reference conversations, then we move fast.
Start to finish, we aim to wrap up in one to two. We read every application ourselves and reply to everyone who applies.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.