Senior Director, Media Analytics
publicis mediaWestminster (CO)
Senior Director, Media Analytics
Posted today
publicis mediaWestminster (CO)
SENIORITY
Manager
About the role
Overview:
In this role you lead Analytic Services for a portfolio of clients, translating business challenges into scalable analytic and tech-driven solutions. You’ll guide cross-functional teams to deliver measurable marketing impact through advanced analytics, ML, and AI. You’ll communicate insights clearly, drive adoption of analytic capabilities, and shape the practice with strategic, client-focused leadership. This position offers a chance to influence data-driven decision making at scale within a global analytics services group. Compensation / Benefits Flexible time off Paid holidays Parental/new child leave Health coverage 401(k) Tuition assistance
Responsibilities:
Lead primary client-facing engagements for Analytic Services across mid-to-large relationships Partner with cross-functional teams to deliver advanced analytics, ML, and AI for marketing effectiveness Provide pragmatic thought leadership on analytic strategies to clients and internal teams Manage onshore and offshore analytics and data science teams to design and deliver end-to-end solutions Translate modeling, experimentation (A/B tests, causal inference), and measurement into clear client guidance Develop actionable insights and quantify business impact for clients and collaborators Author project requirements, analytic plans, SOWs, timelines, and results Present outputs and recommendations in a business-focused manner Contribute to evolving analytic offerings and internal practice standards Foster a high-performance, collaborative culture through leadership and influence
Key requirements:
10+ years in data science, analytics, or ML with marketing analytics experience preferred Advanced degree in Statistics, Economics, Data Science, Business Analytics, or related field preferred Experience collaborating across Strategy, Technology, Data teams to deliver integrated analytics Ability to develop analytics roadmaps and define strategic priorities for delivery teams Deep experience with large-scale analytics platforms, predictive modeling, segmentation, and campaign measurement Track record delivering diverse analytic solutions to internal and external partners Strong planning, prioritization, and project management skills across multiple initiatives Ability to influence business strategy via advanced statistical methods and data-driven insights Excellent verbal and written communication, with cross-functional relationship-building Skilled in data visualization and executive storytelling to communicate analytics value Motivation, collaboration, and focus on innovation and continuous improvement Understanding of digital measurement frameworks, reporting tools, and media measurement methodologies Familiarity with MarTech and AdTech landscape and analytics-driven value realization Experience designing and delivering marketing measurement solutions (e.g., closed-loop, multi-touch attribution) collaborative data-driven client-focused advanced statistics machine learning causal inference
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