Product Marketing Manager
hipp healthFargo (ND)
About the role
About Hipp HealthHipp Health is an AI-native healthcare platform built to modernize operations for non-hospital healthcare providers. We partner closely with ABA, behavioral health, and therapy organizations to streamline clinical workflows, billing, and revenue cycle operations - so providers can focus on delivering care. Our platform combines EMR, billing infrastructure, and operational workflows with AI-driven automation, helping providers run more efficient practices and improve patient outcomes.
About the role:
As Hipp's first Product Marketer, you'll shape how we position, package, and launch products, and craft a compelling story of what sets Hipp apart and the outcomes we deliver. Storytelling is central to success in this role. You'll turn complex capabilities into clear stories grounded in real results from our clients. You'll also own competitive intelligence and product positioning to shape the market's perception of Hipp and our differentiated product offering.
What you'll do:
- Positioning and messaging
- Develop and refine Hipp Health's positioning, differentiation, and messaging.
- Understand how practice owners, executives, and department leaders evaluate software, and tailor our story to their priorities.
- Use customer conversations, sales feedback, and competitive research to identify compelling, credible reasons to choose Hipp.
- Translate product functionality into clear explanations of customer value, supported by evidence.
- Product launches and go-to-market strategy
- Shape product packaging that helps buyers understand our offerings and how they address their needs.
- Partner with Product, Sales, and Marketing to develop go-to-market plans for new products and changes to existing offerings.
- Turn positioning into clear website messaging, sales narratives, and customer-facing materials.
- Lead product launch planning and execution, including target audiences, positioning, messaging, required assets, internal readiness, and success measures.
- Equip Sales with the knowledge, demonstrations, and materials needed to explain new capabilities.
- Partner with Demand Generation and Sales to maintain an evolving ICP and buyer persona strategy and optimize pipeline velocity and win rates.
- Market intelligence
- Conduct research into market trends, competitive positioning, and customer needs to strengthen or product offering and GTM.Partner with Product Management to ensure positioning reflects real market shifts and informs roadmap decisions.
- Sales enablement
- Develop and maintain compelling sales decks, product presentations, and supporting sales materials.
- Script and record product demonstrations that connect functionality to real buyer problems and workflows.
- Create narratives that help Sales explain Hipp's value to different stakeholders within a buying group.
- Work closely with Sales to understand objections, improve materials, and ensure they are useful in customer conversations.
- What you'll bring 5+ years of product marketing experience, with demonstrated ownership of positioning, messaging, launches, and sales enablement.
- An understanding of enterprise buying processes and how to communicate with multiple stakeholders across a complex organization.
- Experience shaping product messaging, packaging, pricing, and go-to-market decisions.
- Strong writing, presentation, and visual storytelling skills, with examples of turning complex product capabilities into clear customer value.
- The curiosity to learn the product in depth and engage directly with customers.
- The ability to set priorities, work independently, and collaborate across Product, Engineering, Sales, and Marketing as the first dedicated product marketer.
- Proven experience working with AI tools to create efficiencies and expand your individual capacity.
- You do need to be a creative problem solver and communicator who can take an idea from customer insight to a clear, useful finished asset.
Bonus points:
Experience in healthcare SaaS, especially marketing practice-management technology to provider organizations.
Experience marketing to behavioral health practices, including ABA, speech therapy, and occupational therapy.
Experience marketing AI or agentic products.
Experience with a platform that sells to both mid-market and enterprise buyers.
Compensation and location
Location: Remote, US
Benefits:
401(k) match, full health, dental, and vision insurance, unlimited PTO, two off-sites per year, FSA, HSA, short-term and long-term disability, and more. Examples of your work We'd like to see examples of product marketing work you've personally developed, such as a sales deck, recorded demo, positioning framework, website messaging, or product launch. Be prepared to explain the audience, problem, your contribution, and the results or lessons learned. Redacted examples are welcome.
Before you apply
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