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Senior Director, Media Relations

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supreme communicationsFargo (ND)

SENIORITY

Manager

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About the role

ABOUT SUPREME COMMUNICATIONSSupreme Communications exists to build belief in healthcare innovation, establishing credibility and trust in a skeptical market through influential voices and the media that matter most. We maximize our clients’ reputation through clear, trustworthy communications that earn attention and stakeholder confidence, grounded in our core values of putting people first, acting with integrity, and holding ourselves to the highest standard of accountability as one unified team. Guided by a vision to transform how healthcare stories are told and trusted, we strive to ensure the most important innovations are clearly understood and widely adopted.
ABOUT THE ROLE: Supreme Communications is seeking an experienced and well-connected Director, Media Relations to join our team. As Director, Media Relations, you will lead earned media strategy and execution across our biotech, pharmaceutical and medtech client portfolio, securing high-impact coverage that builds credibility for healthcare innovators in the highly competitive landscapes. Our client portfolio spans category-defining Fortune 500 leaders to fast-moving, venture-backed innovators that are transforming how care is delivered, funded and experienced. A trusted media advisor to clients and account teams alike, this person shapes media strategy, brings established relationships with tier 1 biotech, pharmaceutical, and medtech media as well as national, trade, and scientific/medical journalists, and translates complex science into stories that earn attention. As a senior member of the business, the Director, Media Relations also helps grow existing accounts and win new ones.
KEY RESPONSIBILITIES: Lead media relations strategy across multiple biotech, pharmaceutical and medtech accounts, partnering with account leads to set direction, priorities, and measurable earned media goals Develop integrated media plans and story angles, coordinating with digital, social, and creative teams so earned, owned, and creator content work together Serve as the primary media contact, pitching and securing high-profile opportunities with national business, consumer, trade, and scientific/medical media; personally lead pitching on the most important stories Build and maintain strong relationships with journalists, editors, producers, podcast hosts, and credible health creators covering biotech, pharma, and medtech Monitor the news cycle for timely hooks and newsjacking opportunities; conduct media landscape and competitor analyses to inform strategy Oversee creator and influencer partnerships where appropriate, including identifying and vetting creators, briefing, content review, in line with healthcare regulatory requirements Translate complex scientific, clinical, and regulatory content into clear, compelling news angles and media materials (press releases, pitches, media lists, briefing documents, Q&As) Prepare and media-train spokespeople for high-visibility interviews; staff and manage interviews, press briefings, and medical and industry conference news Counsel clients on news announcements, media opportunities, and issues; flag emerging reputational risks through media monitoring and social listening and support rapid-response and crisis communications Use AI tools responsibly to develop deliverables, build media lists, and analyze media trends and coverage Lead media and campaign reporting, translating coverage and social data into PR impact, message pull-through, and share-of-voice insights Coach and mentor account staff on pitching, media list development, and media materials; review and edit team work before it reaches clients or reporters Support new business proposals and pitches with media strategy and media relations case studies; identify media-driven growth opportunities within existing accounts Contribute to agency-wide media relations best practices, trainings, and capabilities buildingREQUIRED QUALIFICATIONS & EXPERIENCEB.A. or B.S. in communications, journalism, PR, marketing, a health or science field, or a related field Minimum of 7–9 years of media relations experience, primarily at a PR agency, with a focus on biotech, pharma, and/or medtech Demonstrated, active relationships with tier 1 biotech, pharmaceutical, and medtech media (e.g., national health and science desks, STAT, Endpoints News, Fierce Biotech, Fierce Pharma, BioPharma Dive, MedTech Dive, MassDevice), with a track record of securing top-tier national, trade, and scientific/medical coverage Experience in complex scientific or therapeutic areas (e.g., oncology, rare disease, neuroscience, diagnostics) and comfort turning clinical and regulatory content into news Mastery of media materials development; excellent written and verbal communication, editing, and storytelling skills Experience preparing and media-training spokespeople, including executives, scientists, and physicians Strong understanding of the social media landscape and creator trends, with experience running integrated earned and influencer programs Excellent organizational skills and attention to detail; able to manage multiple priorities and deadlines in a fast-paced environment Experience supporting issues management and rapid-response communications Experience supporting business growth with existing or new clients and managing budgets against tight deadlines Working knowledge of media monitoring, social listening, and database tools (e.g., Muck Rack, Cision, Meltwater, Brandwatch) and responsible use of AI in communications Supreme Communications is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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