Senior Director, Paid Media & Analytics
horizon mediaLos Angeles (CA)
Senior Director, Paid Media & Analytics
Posted today
horizon mediaLos Angeles (CA)
SENIORITY
Manager
About the role
Overview:
In this role, you lead paid media and analytics to inform marketing decisions across the title lifecycle, from trailers to home entertainment. You’ll partner with planning pods and cross-functional teams to optimize campaigns, measure impact, and translate data into actionable guidance for leadership. You will build scalable reporting, manage agency and measurement partners, and stay ahead on platform trends and new tools. This role combines hands-on analytics leadership with strategic media planning in a fast-paced entertainment environment. Compensation / Benefits discretionary bonus health insurance retirement savings plans company paid holidays unlimited paid time off (PTO) mental health resources
Responsibilities:
Review and guide media plans across digital, social, video, CTV, programmatic, search, and audio Lead campaign measurement, optimization, and post-campaign reporting Analyze performance across channels, audiences, and timing to improve targeting and channel mix Develop audience, competitive, and historical analyses to inform strategy and release planning Build title-level test-and-learn agendas across variables like audience and messaging Collaborate with Research, Creative, Digital, Social, Distribution, and Technology teams on audience strategy and reporting Evaluate media-measurement partners and support RFPs/new-tool assessments Create dashboards, reporting tools, and scalable workflows to reduce repetitive requests Lead postmortems and cross-title analyses, sharing best practices with teams Present insights and recommendations to Media and Marketing leadership Mentor and develop team members to elevate analytical standards Stay current on platform changes and emerging tools, applying practical use cases
Key requirements:
Bachelor's degree 8+ years in paid-media, performance/digital marketing or related field Experience with agency partners and managing multi-title campaigns Hands-on knowledge of major ad platforms (Meta, Google, YouTube, TikTok, Snapchat) Strong measurement and attribution expertise (brand lift, cross-channel reporting, test-and-learn) Advanced Excel, dashboarding, and data-analysis skills Ability to synthesize data into actionable recommendations Strong communication and stakeholder-management skills; ability to present to senior leaders Proven ability to mentor and manage multiple campaigns in a fast-paced environment Collaborative mindset Strategic thinker Effective communicator Meta Google Ads YouTube
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