Principal Business Development Manager – Air & Water OEM
ge appliancesLouisville (KY)
Principal Business Development Manager – Air & Water OEM
Posted today
ge appliancesLouisville (KY)
SENIORITY
Manager
About the role
Overview:
In this role you will lead OEM growth strategies and opportunities for air & water segments, collaborating with cross-functional teams and Haier partners in China to shape viable solutions. You will manage pipeline, drive complex commercial pursuits, and ensure readiness from pursuit to launch, enabling profitable revenue growth. You work autonomously to translate market needs into actionable requirements and scalable processes. This position offers high impact in shaping OEM partnerships and market strategy within a global manufacturing ecosystem.
Responsibilities:
Develop and execute OEM growth strategies for target accounts and channels Identify and prioritize manufacturers, distributors, contractors, and strategic sourcing partners Build and maintain a qualified opportunity pipeline with governance and forecasting Lead end-to-end execution of complex OEM opportunities from discovery to launch Assess customer requirements, feasibility, margins, and risks to evaluate opportunity viability Collaborate with internal functions to define commercially sound and operable OEM solutions Influence pricing, scope, launch expectations, and agreement structure Track win/loss trends and improve pursuit quality and conversion rates Cross-functional leadership to align customer needs with product, engineering, operations, and supply chain Develop scalable OEM tools, processes, and qualification frameworks Support trade shows, customer meetings, and internal reviews
Key requirements:
7+ years in OEM sales, B2B technical sales, or related commercial roles Experience leading structured commercial opportunities from prospecting to launch Ability to evaluate needs, tradeoffs, technical constraints, and risks Experience influencing cross-functional stakeholders across product, engineering, operations, and finance Experience in HVAC, plumbing, water heating, water treatment, or building products sectors Bachelor’s degree in Business, Marketing, Engineering, Supply Chain, or related field (equivalent experience accepted) Willingness to travel ~80%, including international travel to Asia strong communication and negotiation cross-functional collaboration problem solving and critical thinking OEM sales and channel strategy market and competitive analysis pursuit planning and deal execution
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