Marketing Manager
rk partnersManhattan (NY)
About the role
In this Marketing Manager role, you will be joining one of the fastest-growing specialist tax advisory consultancies in the US. RK Partners has doubled in size over the past 24 months and continues to scale rapidly. We are a high-performance, technically rigorous firm with a multi-state presence and headquarters in the heart of New York City. This role leads RK’s events program and works closely with the wider team on paid advertising, content and brand. You’ll plan and run the events where RK meets CPAs, referral partners and clients, and help turn those moments into campaigns, content and pipeline. The ideal candidate has a strong events background, with exposure to paid digital campaigns and B2B content. The role involves regular travel to events. At our core, we care about a few things – and we care about them a lot: Team over self – we win together, as a team Results matter – outcomes and quality matter more than hours logged Ownership – you know your role, numbers, and responsibilities without being chased Honesty & Trust – no lies & no politics – honesty is key Respectful Communication – direct, professional, and constructive Disagree and commit – once a decision is made, we move forward together Ego at the door – humility, curiosity, and respect for others’ success; we can only win as a team Growth mindset – seek feedback, ask for help, improve constantly Learn from mistakes – own them, fix them, move onSpeak up – raise issues early and help fix them Loyalty in hard times – we protect each other under pressure and when times get tough Respect all contributions – every role matters and is valuable Strengthen the team – your behavior should raise the bar, not lower itIf you’re someone who wants real responsibility, meaningful work, and a team that holds itself to a high bar, you’ll thrive here.
Responsibilities:
- EventsOwn RK’s events calendar end to end, including: industry conferences and trade shows, state CPA society and accounting association events, sector events where our clients gather, RK-hosted roundtables, CPE sessions, dinners and webinars.
- Evaluate which events to attend or sponsor based on audience fit, cost and expected pipeline.
- Manage event budgets, vendors, sponsorship packages, logistics, booth and collateral production, and travel coordination.
- Run the full event cycle with sales and partnerships: pre-event targeting and outreach, on-site execution, and structured post-event follow-up.
- Design and run RK-hosted events and webinars for CPA and referral partners that educate, build trust and generate referrals.
- Track every event against cost, leads, meetings booked, and pipeline and revenue influenced.
- Marketing Support: Paid, Content & BrandWork alongside the wider marketing team, leadership and agencies on RK’s paid campaigns across LinkedIn, Google and other channels.
- Contribute to ad copy, creative briefs, landing pages and campaign set-up, especially around events, such as registration drives and post-event retargeting.
- Help produce content that supports events, campaigns and sales conversations, including articles, regulatory updates, case studies, event recaps, webinar repurposing and CPA-facing educational assets.
- Collaborate with subject-matter experts to turn technical tax concepts into clear, accurate, client-ready material.
- Support RK’s LinkedIn presence for the firm.
- Help keep event materials, ads, decks and one-pagers consistent with RK’s brand guidelines, working with designers and agencies as needed.
- Partner with the broader commercial team on the assets they need around events and campaigns, such as invites, follow-up sequences, leave-behinds and talking points.
- Help track campaign and content performance in Salesforce and share what’s working, so the team can keep improving as RK scales.
- Qualifications3–5 years of experience in marketing, with significant hands-on events experience.
- A track record of running events that generated measurable leads, meetings and pipeline.
- Exposure to paid digital campaigns, ideally LinkedIn and/or Google Ads.
- Strong writing skills and comfort helping produce clear, structured content on technical subject matter.
- Experience in B2B, professional services, or complex/regulated industries preferred (but not required)
- Familiarity with CRM and marketing tools (Salesforce preferred)
- Highly organized, with attention to detail and pride in high-quality execution.
- A natural collaborator who works well with sales, leadership, subject-matter experts and agencies.
- Willing to travel for events.
- Sound judgment when handling sensitive company or client information.
- Proactive, resourceful and motivated by high standards and continuous improvement.
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