Salesforce Marketing Cloud Engineer - Financial Services
accentureRaleigh (NC)
Salesforce Marketing Cloud Engineer - Financial Services
Posted today
accentureRaleigh (NC)
SENIORITY
Manager
About the role
Overview:
In this role you will design and deliver Salesforce Marketing Cloud-based customer engagement for Financial Services clients, aligning data, marketing, and platforms to drive personalized experiences at scale. You’ll collaborate with marketers, architects, and developers to implement end-to-end journeys, data integrations, and AI-enabled enhancements. You help modernize client engagement with data-driven, compliant solutions while advancing AI automation and digital experiences. This is a hands-on, multi-disciplinary position that shapes how clients connect data to marketing at scale. Compensation / Benefits medical, dental, vision, life, long-term disability 401(k) plan bonus opportunities paid holidays paid time off
Responsibilities:
Build and configure Marketing Cloud solutions for acquisition, engagement, retention, and servicing journeys in Financial Services Design and optimize multi-channel campaigns, journeys, automations, and personalized communications Implement integrations between Marketing Cloud, Data Cloud, CRMs and external systems for unified customer data Develop audience segmentation, identity resolution, tracking, and personalization capabilities Manage Platform Operations including administration, automation, performance tuning, and release management Leverage AI capabilities (Data Cloud, Agentforce, Generative AI) to enhance marketing effectiveness and value realization
Key requirements:
8+ years in MarTech/CRM or digital experience architecture 5+ years of delivering Salesforce Marketing Cloud in a consulting/agency environment 3+ years designing and governing Customer Data Platform solutions with identity resolution and real-time activation Bachelor in Computer Science or Engineering (or equivalent)
Bonus:
Salesforce Financial Services Cloud or equivalent FS CRM experience Bonus: Architecture experience with Agentforce/voice or conversational AI in FS context Bonus: Salesforce Data Cloud Consultant or AI-related certifications Strong data architecture foundations (modeling, integration patterns, API design, cloud platforms: AWS, GCP, Azure) Experience managing tech delivery across onshore/offshore teams Stakeholder influence at senior levels Collaboration with marketers, architects, developers, and business owners Continuous improvement mindset Salesforce Marketing Cloud Data Cloud CRM platforms
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