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David Careers

Director of Brand Marketing, Consumer & Home Services

Posted today

marketpro defunctDenver (CO)
Marketing ManagersOther Services Related to Advertising

SENIORITY

Manager

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About the role

Director Of Brand Marketing This is a remote position. MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to lead the search for a Director of Brand Marketing. Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive acquisition-led growth strategy, rapidly scaling a portfolio of 18+ established local brands across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a top-tier Brand function.
The Role: The Director of Brand Marketing will define and execute the brand strategy across a portfolio of local operating brands, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation. This leader will operate at both the strategic and execution level —partnering cross-functionally while building scalable systems that translate brand into performance.
Key Responsibilities:
  • Brand Strategy & Positioning
  • Define and evolve brand architecture and messaging across a multi-brand platform
  • Develop differentiated positioning that breaks through in highly commoditized markets
  • Lead annual brand planning aligned to revenue and growth objectives
  • Local Market Activation
  • Translate brand strategy into effective, localized execution across diverse markets
  • Enable field teams with clear frameworks, tools, and creative assets
  • Ensure consistency while maintaining local relevance and resonance
  • Media & Investment Strategy
  • Oversee $10M+ in brand media investment across traditional and digital channels
  • Partner with analytics teams on media mix modeling (MMM), incrementality testing, and ROMI optimization
  • Continuously refine channel mix based on evolving consumer behavior
  • Creative & Content Leadership
  • Lead creative direction to build trust, emotional connection, and clarity of value
  • Develop scalable creative systems and asset libraries across brands
  • Manage agency partners and internal creative resources
  • Growth & Integration
  • Support onboarding and integration of newly acquired brands
  • Ensure continuity of demand while evolving brand positioning post-acquisition
  • Contribute to employer brand initiatives to support technician recruitment and retention
What Success Looks Like:
  • Increased branded search, direct traffic, and inbound demand
  • Improved marketing efficiency (CAC, ROMI, payback)
  • Stronger local brand equity and customer trust
  • Reduced reliance on high-cost lead generation channels
  • A scalable brand system that supports continued acquisition and growth
Requirements
The Ideal Candidate: We are seeking a strategic, hands-on brand leader who has successfully operated in multi-location, consumer-facing businesses and understands how to connect brand investment to measurable business outcomes. Required Experience 8–12+ years in brand marketing leadership roles Proven experience in multi-location, franchise, or distributed service models Experience managing meaningful media budgets ($10M+) and working with data/analytics teams Track record of building or evolving brand systems that drive measurable growth Preferred Industry Backgrounds Strong preference for candidates with experience in: Home Services (HVAC, plumbing, electrical, restoration, etc.) Consumer Services (pest control, home improvement, field services, automotive services) Multi-Location / Franchise Models (retail, fitness, healthcare services, dental/DSO, veterinary) Private Equity–Backed or High-Growth Platforms Additional consideration for candidates from: Scrappy consumer/lifestyle brands with experience scaling brand across markets Leadership Profile Balances creative instinct with analytical rigor Comfortable operating in a fast-paced, high-growth, PE-backed environment Able to influence across C-suite, field operators, and agency partners Brings a builder mindset —capable of creating structure, not just managing it Thrives in environments that require speed, adaptability, and accountability

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