Head of Consumer Marketing
try your best tybDenver (CO)
Head of Consumer Marketing
Posted today
try your best tybDenver (CO)
SENIORITY
Manager
About the role
TYB Marketing RoleTYB ("Try Your Best") is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world's most iconic startups. You're a sharp, senior marketer who thinks as much about performance as you do about creative. You have 7+ years of experience, ideally at a consumer app, DTC brand, or community-driven product, with direct experience running creator and influencer partnerships end-to-end. You have a strong point of view on consumer audiences, backed by work you can show, and you're comfortable building a function without an established team or playbook on day one. Strong candidates may come from consumer, DTC, loyalty, or community-driven backgrounds. What matters most is the ability to turn a blank slate into a distinct brand voice and a repeatable consumer strategy that drives the desired outcomes.
About the Role:
- Sharpen who TYB is for, why they should join, and what loyalty means, from discovery to engagement to redemption
- Build and continuously refine user segments and the customer journey — in-app and off-app — from first touch to ongoing engagement
- Partner closely with Product Marketing on positioning and messaging as the product evolves
- Lead user strategy, creative direction and brand voice across every channel — social, in-app, email, and IRLBring user strategy to life through campaigns, content, creators, events, and consumer-facing brand partnerships
- Own storytelling that encourages usage and makes the case for why TYB matters — core to driving both acquisition and engagement
- Set strategy and partner selection for creator and influencer collaborations, with Social Media Lead running sourcing, contracting, and execution
- Manage IRL events where relevant, in partnership with our Events function
- Partner with Lifecycle on user campaigns — connecting the marketing promise to sign-up, onboarding, and ongoing participation
- Use consumer insights and performance data to continuously refine strategy, creative, and targeting
- Drive feature-launch storytelling and in-app announcements alongside Product/Product Marketing
About You:
- 7+ years of consumer marketing experience, ideally at a consumer app, DTC brand, or community-driven product
- Direct experience running creator and influencer partnerships end-to-end — sourcing, negotiating, and measuring.
- Fluent in the metrics that matter for user growth and engagement: acquisition, activation, DAU/MAU, retention, engagement rate
- A track record of defining audience segments and mapping the customer journey — in-app and off-app — to tailor story and channel at each stage
- Strong creative judgment paired with the ability to brief and direct designers and creators toward a cohesive vision
- Experience managing a small team (Social, Community, Content) while partnering closely with Product Marketing, Growth, and Lifecycle
- Excited to build a function with no existing playbook — you want to leave your fingerprints on how TYB shows up in the world
- Please send your resume and LinkedIn profile: careers@tyb.xyzReporting to: Chief Commercialization Officer
Before you apply
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Your profile is current
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Two examples you can talk through
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A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
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