Manager, Paid Social (Agency)

Responsibilities: Lead paid social campaign strategy, activation, optimization, and reporting across platforms including Meta, Instagram, Pinterest, Snapchat, X, LinkedIn, TikTok, Reddit, and emerging channels. Manage, mentor, and support the professional development of Paid Social Associates and Senior Associates. Oversee campaign setup, pacing, budgeting, trafficking, quality assurance, and ongoing performance optimization. Coordinate campaign assets and timelines with creative agencies, internal teams, and platform partners. Partner with cross-functional teams to incorporate paid social recommendations into integrated, multi-channel media strategies. Analyze campaign data to identify insights, communicate performance trends, and recommend actionable optimizations. Develop and execute testing plans across audiences, creative, placements, bidding approaches, and other campaign variables. Translate client objectives and KPIs into tactical paid social strategies that drive measurable results. Present campaign performance, recommendations, and strategic rationale clearly to clients and internal stakeholders. Collaborate with creative teams to provide platform-informed recommendations that support effective, feasible creative execution. Identify and evaluate new platform capabilities, beta programs, measurement opportunities, and first-to-market ideas. Maintain working knowledge of third-party tracking, attribution, and measurement solutions and their integration with social platforms.

Required Skills and Experience: Experience in paid social media, performance marketing, media planning, account management, or a related discipline. Strong knowledge of paid social platforms and supporting ad technologies, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and X Ads. Experience managing paid social campaigns across multiple objectives, audiences, budgets, and platforms. Ability to translate high-level client goals into practical paid media strategies and campaign plans. Strong analytical skills with the ability to interpret data, identify trends, and develop compelling performance narratives. Experience with native platform measurement tools and paid social reporting methodologies. Familiarity with third-party tracking vendors, pixels, conversion APIs, tagging, and attribution approaches. Proven ability to communicate processes, tactics, insights, and recommendations to clients, peers, and junior team members. Excellent written, verbal, presentation, and organizational skills.

Preferred Qualifications: 3+ years of paid social, performance media, digital marketing, or related experience. Agency experience is strongly preferred. Experience managing or mentoring junior team members. Detail-oriented and process-focused, with the ability to manage multiple priorities in a deadline-driven environment. Strong time-management skills and a proactive approach to problem-solving. Curiosity about new media capabilities, social trends, testing opportunities, and emerging technology.