Marketing Manager, Downstream Marketing
biotronikLake Oswego (OR)
Marketing Manager, Downstream Marketing
Posted today
biotronikLake Oswego (OR)
SENIORITY
Manager
About the role
Overview:
In this role you will lead downstream marketing for BIOTRONIK Neuro, driving adoption of SCS therapy through integrated campaigns across physicians, hospitals, health systems, and patients. You’ll translate product positioning and evidence into audience-specific messaging, manage sales enablement, and run patient education initiatives. By collaborating with product marketing, sales, and education teams, you’ll shape experiences that advance therapy awareness and engagement. This position blends strategic planning with hands-on execution in a regulated medical-device environment, offering a meaningful impact on patient care.
Responsibilities:
Develop downstream audience marketing strategies for physicians, clinicians, hospitals, health systems, and patients Translate product positioning and clinical evidence into audience-specific messaging and campaigns Own sales enablement strategy and execution (presentations, talk tracks, tools, launch resources) Create targeted programs and materials for physicians, referral sources, and health systems Lead patient therapy-awareness initiatives across the patient journey (planning, content, handoffs, measurement) Oversee audience content strategy and digital plans (websites, physician locator, email, social, etc.) and coordinate with internal teams/vendors Partner with Sales Operations and Analytics to measure campaigns and optimize engagement Gather feedback from physicians, patients, and field teams to improve messages, materials, and channel performance Lead projects from brief to deployment (creative development, budgeting, agency coordination, timelines) Collaborate with Senior Product Marketing Manager on launches and lifecycle needs; align with Professional Education Coordinate with part-time Marketing Manager on content and execution projects with clear briefs and deadlines Collaborate with Director to set quarterly priorities and manage trade-offs, outsourcing as needed Ensure compliance with medical device promotional and healthcare regulations
Key requirements:
Bachelor’s degree in marketing, Communications, Business or related field Minimum 7 years of progressive marketing experience, including healthcare or medical device marketing Experience developing and executing multi-audience marketing initiatives Experience with sales enablement materials, integrated campaigns and digital channels Demonstrated independent project ownership and stakeholder management in a regulated environment Strong writing, presentation and Microsoft Office skills Strategic storytelling and strong copywriting Cross-functional leadership and collaboration Project management and prioritization Salesforce or comparable CRM Marketing automation Website and social-channel oversight
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