Executive Vice President, Strategy
publicis mediaBrooklyn (NY)
Executive Vice President, Strategy
Posted today
publicis mediaBrooklyn (NY)
SENIORITY
Manager
About the role
Overview:
In this role, you will lead enterprise planning and strategic orchestration for PepsiCo’s brand portfolio within PLUS+. You balance visionary strategy with practical roadmaps, guiding cross-functional teams toward measurable growth and robust transformation. You’ll shape enterprise-wide POVs, establish planning cadences, and connect strategy to execution across media, data, and investments. This is a high-impact opportunity to drive a global marketing model that accelerates value for iconic brands. Compensation / Benefits medical coverage dental vision disability 401K parental and family care leave or family forming assistance? (paraphrase)
Responsibilities:
Lead unified enterprise strategy across PepsiCo brand and portfolio strategy Design planning cadences and swim lanes to boost agility and tie media to business value Create enterprise playbooks to align cross-functional teams around growth priorities Identify white space and market shifts, shaping portfolio-wide pilots Act as thought leader on emerging tech, partners, and evolving audience behaviors Develop measurement ecosystem and real-time decisioning frameworks Synchronize strategy, investment, analytics, content, and operations for enterprise cohesion Partner with PepsiCo senior leadership to align planning with long-term business outcomes Promote a practical, change-ready mindset and an ownership mentality Define and monitor enterprise success metrics across the organization
Key requirements:
15+ years in enterprise strategy, media innovation, brand planning, or transformation leadership Fluent in connecting business ambition to activation across media, audience, data, and measurement Executive-level communicator, facilitator, and cross-functional collaborator Experience leading in matrixed, ambiguous, high-stakes environments Proven track record evolving complex organizations toward future-forward models and behaviors strong leadership and facilitation cross-functional collaboration empathy, energy, adaptability under change media strategy and activation data-driven decisioning measures and measurement frameworks
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