Regional Sales Director
Regional Sales Director
Posted 9 days ago
SENIORITY
Manager
About the role
- Provide strategic leadership, coaching, training, and performance management for a regional industrial sales organization
- Lead approximately nine direct reports, including regional sales managers, while providing direction to a broader team of approximately 20 employees
- Develop and execute regional sales strategies that produce consistent revenue growth and market expansion
- Establish quarterly and annual sales targets, monitor performance, and hold the team accountable for achieving results
- Build a strong, performance-oriented sales culture centered on collaboration, customer service, and execution
- Accompany sales representatives and managers on strategic customer calls to advance major opportunities and support deal closure
- Develop and maintain relationships with distribution partners, end-user customers, and other key stakeholders
- Identify opportunities to expand the customer base and strengthen existing accounts
- Analyze market trends, competitive activity, customer demand, and emerging opportunities within the industrial power market
- Partner with operations, service, rentals, finance, marketing, and executive leadership to align sales strategy and deliver a seamless customer experience
- Oversee sales forecasting, budgeting, pipeline management, and deal execution
- Ensure consistent and effective use of CRM systems and enterprise sales tools
- Represent the company credibly with customers, partners, employees, and executive leadership
- Maintain close contact with team members and customers through regular regional travel
- At least 10 years of direct sales experience
- At least seven years of sales leadership experience
- Demonstrated success leading managers and sales professionals within a regional or multi-state territory
- Proven record of achieving revenue targets and delivering sustainable sales growth
- Meaningful experience within an industrial, manufacturing, heavy-equipment, power-generation, or related technical environment
- Experience developing and executing sales strategies across both distribution channels and end-user accounts
- Strong executive presence with the ability to communicate effectively at senior leadership and customer levels
- Demonstrated ability to coach sales professionals, establish accountability, and improve team performance
- Willingness and ability to travel frequently throughout the assigned region
- Bachelor’s degree in business, engineering, or a related field
- Candidates without a degree may be considered if they possess substantial and directly relevant industry, technical, sales, and leadership experience
- Master’s degree in business or a related discipline
- Sales leadership experience within an original equipment manufacturer, or OEM, environment
- Experience with industrial generators, distributed power equipment, gas or diesel engines, electrification, power-grid solutions, or heavy industrial equipment
- Experience working for or selling against organizations similar to Caterpillar, Cummins, Rexel, or other industrial power and electrical distribution companies
- Experience progressing from a technical or engineering-oriented position into sales and sales leadership
- Demonstrated success expanding client portfolios and building lasting distributor and customer partnerships Core Leadership Capabilities
- Executive-level communication and presentation skills
- Strategic sales planning and hands-on execution
- Sales forecasting and pipeline management
- Leadership development and succession planning
- Performance management and team motivation
- Distributor and channel-partner management
- Complex deal strategy and negotiation
- Customer relationship development
- Cross-functional collaboration
- Competitive and market analysis
- Budget and commercial management
- Organizational change and growth leadership Technical and Systems Experience
- Proficiency with CRM platforms and sales pipeline management tools
- Experience with enterprise systems such as SAP
- FieldServio experience is a plus
- Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook
- Working knowledge of industrial power equipment, power-generation technologies, or complex engineered products is strongly preferred
Before you apply
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Your profile is current
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A number in mind
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Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
