Director of Marketing
agricaptureNashville (TN)
Director of Marketing
Posted today
agricaptureNashville (TN)
SENIORITY
Manager
About the role
About AgriCapture AgriCapture develops high-integrity agricultural carbon projects globally. Our rice methane reduction programs combine strong Implementation Partnerships, disciplined MRV, and rigorous methodology to deliver durable climate outcomes for farmers and corporate buyers. We also develop water solutions, including Volumetric Water Benefit (VWB) projects, that help companies deliver on their water stewardship commitments. Objectives of the Role AgriCapture is seeking a Director of Marketing to own the company’s brand, market positioning, and demand generation as we scale carbon sales across our global rice methane portfolio and grow our water solutions business, including VWB projects. This is a senior role accountable for shaping AgriCapture’s marketing function, setting the annual marketing strategy and budget, and making AgriCapture a recognized and trusted name among corporate, compliance, and aviation buyers of carbon credits and among corporate water stewardship buyers. Working closely with the CEO and VP of Business Development, you will translate commercial priorities into integrated marketing programs that generate qualified pipeline, support buyers through complex purchasing decisions, and strengthen AgriCapture’s reputation for credit integrity. You will also support farmer and implementation partner engagement where marketing can accelerate project growth. The ideal candidate is a strategic B2B marketer who can set strategy and execute it hands-on, working with agencies and contractors to extend capacity in a lean, fast-growing company.
Key Responsibilities: Marketing Strategy & Planning
- Develop and own AgriCapture’s annual marketing strategy and plan, aligned with company revenue goals and the commercial priorities set by the CEO and VP of Business Development
- Build and manage the annual marketing budget, allocating spend across channels, events, and agencies based on measurable return
- Define target buyer segments and personas across voluntary, Article 6, CORSIA, JCM, and carbon tax markets, as well as corporate water stewardship buyers, in partnership with the business development and policy teams Brand, Positioning & Messaging
- Own AgriCapture’s brand, value proposition, and messaging architecture, ensuring consistency across the website, sales materials, events, and executive communications
- Develop clear positioning that differentiates AgriCapture’s rice methane credits on integrity, MRV rigor, co-benefits, and compliance-market eligibility
- Develop positioning for AgriCapture’s water solutions and VWB projects that helps corporate buyers connect project outcomes to their water replenishment and stewardship goals
- Develop positioning and marketing materials for commodity and supply chain programs, helping buyers and partners connect lower-emission agricultural commodities to their sustainability goals Demand Generation & Sales Enablement
- Design and lead integrated campaigns that generate qualified buyer pipeline, including digital, content, account-based, email, and event programs
- Partner with the VP of Business Development to define lead qualification standards, hand-off processes, and shared pipeline goals
- Lead creation of sales enablement assets, including pitch decks, carbon and water project profiles, case studies, and buyer-facing explainers on compliance eligibility, credit integrity, and VWB methodology
- Own the event and conference strategy, including selection, sponsorship, speaking opportunities, logistics, and follow-up that converts engagement into pipeline Communications, PR & Thought Leadership
- Lead media relations, press announcements, and award submissions, and build relationships with trade and mainstream press covering carbon markets and agriculture
- Develop a thought leadership program that elevates the CEO and other leaders as credible voices on rice methane, agricultural carbon, water stewardship, and compliance market integrity
- Establish reputation and issues-management protocols to respond quickly and accurately to market, media, or integrity-related inquiries
- Oversee AgriCapture’s digital presence, including the website and social media channels (primarily LinkedIn) Marketing Operations & Analytics
- Select and manage outside agencies, designers, and contractors, holding them accountable for quality, timelines, and budget
- Establish marketing operations and reporting, including CRM and marketing automation standards, campaign tracking, and attribution
- Report marketing performance, pipeline contribution, and return on spend to the CEO and leadership team
- Perform other duties as assigned
Required Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field
- 7+ years of progressive marketing experience, including experience owning marketing strategy and leading major programs end to end
- Demonstrated success building B2B marketing strategies and campaigns that generated measurable pipeline and revenue
- Experience owning brand positioning and messaging for a complex or technical product
- Experience developing and managing a marketing budget and outside agencies or vendors
- Strong command of digital marketing, content marketing, social media, PR, and event marketing
- Data-driven approach, with experience using CRM, marketing automation, and analytics tools to measure performance
- Excellent writing, communication, and leadership skills
- Ability to think strategically while also executing hands-on in a fast-paced, evolving environment
- Willingness to travel for industry events and conferences (~15% of time)
Preferred Qualifications:
- Experience marketing in carbon markets, climate, sustainability, agriculture, energy, or commodities
- Experience marketing to corporate sustainability and procurement buyers
- Familiarity with corporate water stewardship, replenishment targets, and Volumetric Water Benefit Accounting
- Established media and PR contacts in climate, sustainability, or agriculture
- Experience building a marketing function at an early-stage or high-growth company
- Experience with both B2B and B2C marketing, including commodity or supply chain marketing
- Proficiency with content management systems and design software
Benefits:
- Medical premiums covered by both the employee and employer
- HDHP and HSA plans available
- Coverage for Dental, Vision, Disability, and Life Insurance
- Competitive Pay
- Time away: Flexible PTO and paid holidays
- Parental leave
- 401(k) with company match
An Equal Opportunity Employer
AgriCapture is committed to creating a diverse environment and is proud to be an equal opportunity employer. We do not discriminate based on race, color, religion, creed, national origin, ancestry, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, genetic information, veteran or uniformed servicemember status, or any other status protected by federal, state, or local law. We intend that all qualified applicants are given equal opportunity, and that selection decisions be based on job-related factors.
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