Vice President Brand Performance
Vice President Brand Performance
Posted yesterday
SENIORITY
Manager
About the role
- Lead, manage, and develop a team of sales executives responsible for expanding the company's presence across U.S. defense, federal, and security markets.
- Provide hands-on coaching, mentoring, and performance management to build a high-performing, accountable sales organization.
- Establish clear sales objectives, performance expectations, and measurable revenue targets.
- Work directly with sales executives to develop account strategies, advance opportunities, and successfully close complex deals.
- Foster a collaborative, results-oriented sales culture focused on professional development, accountability, and sustained growth.
- Revenue Growth & Sales Strategy:
- Develop and execute comprehensive sales strategies to expand market share and consistently achieve revenue objectives.
- Identify opportunities across the Department of Defense (DoD), Department of Homeland Security (DHS), Department of Justice (DOJ), Department of Energy (DOE), and other federal agencies.
- Drive growth within defense, law enforcement, public safety, transportation, and critical infrastructure markets.
- Evaluate opportunities by customer segment, geographic region, sales channel, and strategic market potential.
- Lead initiatives to penetrate new accounts while expanding relationships and revenue opportunities within existing customers.
- Develop and execute strategies for selling complex technology solutions, advanced equipment, and integrated systems into government markets.
- Strategic Accounts & Complex Sales:
- Support sales executives throughout the entire sales cycle, from opportunity identification and qualification through negotiations and contract award.
- Personally engage with senior government officials, procurement leaders, program managers, and strategic industry partners.
- Provide executive-level support on high-value opportunities and complex sales pursuits.
- Develop relationships with federal agencies, prime contractors, systems integrators, and channel partners.
- Identify opportunities for long-term customer relationships, contract expansion, renewals, and additional product or service offerings.
- Navigate complex government procurement processes, competitive bidding requirements, and acquisition timelines.
- Sales Operations & Performance:
- Maintain accountability for U.S. sales performance, revenue targets, pipeline development, and forecasting accuracy.
- Oversee CRM utilization, opportunity tracking, sales reporting, and pipeline management.
- Establish measurable sales performance indicators and ensure consistent execution across the organization.
- Evaluate market trends, competitive activity, customer requirements, and procurement opportunities to inform sales strategies.
- Develop accurate revenue forecasts and communicate performance, risks, and opportunities to executive leadership.
- Executive & Cross-Functional Collaboration:
- Partner directly with senior executive leadership to develop and execute corporate growth strategies.
- Collaborate with Product Management, Engineering, Pre-Sales, Marketing, and other internal teams to support customer requirements and market expansion.
- Provide customer and market feedback to influence product positioning, future capabilities, and go-to-market strategies.
- Present sales performance, strategic initiatives, forecasts, and growth opportunities to executive leadership.
- Represent the organization at industry conferences, government events, customer meetings, and strategic business engagements.
- Defense electronics and military systems
- Aerospace and defense technology
- Electronic warfare and advanced sensing systems
- Intelligence, surveillance, and reconnaissance (ISR)
- Command, control, and communications systems (C4ISR)
- Radar, sensors, and detection technologies
- Military hardware and capital equipment
- Federal security technology and integrated systems
- Homeland security and public safety solutions
- Law enforcement technology and equipment
- Critical infrastructure protection
- Autonomous systems and unmanned technologies
- Counter-UAS and related defense capabilities
- What Makes This Opportunity Compelling?
- Executive-Level Influence
- Take ownership of a U.S. sales organization with direct visibility to senior executive leadership and meaningful influence over company growth strategies.
- Build & Lead a High-Performing TeamPlay a central role in developing sales talent, improving organizational performance, and building a culture focused on accountability and results.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
