Ketchum & Walton is a trusted manufacturers’ representative serving industry leaders in Noise Control, HVAC Equipment, and Indoor Air Quality. We help clients achieve greater efficiency and cost savings through innovative solutions in air filtration, architectural and interior noise control, HVAC systems, and vibration isolation. We’re proud to partner with top-tier manufacturers who are committed to continuous improvement, cutting-edge research, and advancing technology. Our work environment reflects these values—creative, collaborative, and focused on solving complex problems for our clients.
At Ketchum & Walton, our core values are the foundation of everything we do. Our ideal Senior Director of Sales candidate is a strategic and influential sales leader who thrives on developing people, growing markets, and delivering measurable business results. They excel at coaching leaders, building high-performing teams, and using data to drive decisions while maintaining strong customer and manufacturer relationships. This individual balances strategic vision with operational execution, inspires accountability, embraces change, and leads with confidence, collaboration, and an ownership mindset.
Regional Sales Leadership
Develop and execute regional sales strategies that drive revenue growth, profitability, and market expansion.
Lead, coach, and develop Sales Directors and local leadership teams to build high-performing organizations.
Establish clear performance expectations and accountability through KPIs, CRM metrics, and sales processes.
Business Performance & Operations
Ensure each office meets or exceeds revenue, gross profit, margin, and operating income objectives.
Analyze sales, financial, and operational performance to identify trends and implement improvement strategies.
Support annual budgeting, forecasting, capital planning, and inventory strategies across the region.
Customer & Market Development
Strengthen relationships with key customers, manufacturers, and strategic partners while expanding market presence.
Partner with Marketing to develop regional campaigns, lead generation strategies, and customer engagement initiatives.
Resolve complex customer issues while ensuring an exceptional customer experience across all locations.
Collaborate with Operations, Finance, HR, Marketing, and Executive Leadership to align regional strategies with organizational priorities.
Support acquisitions, organizational growth initiatives, and operational integration within the region.
Drive CRM adoption, sales process consistency, and execution of standardized sales methodologies.
Conduct regular office visits to coach teams, evaluate performance, and identify opportunities for improvement.
Develop presentations, training materials, and best practices that strengthen sales capabilities across the region.
Regional revenue growth and net income performance
CRM adoption and sales process effectiveness
Leadership development and team performance
Customer satisfaction, retention, and market growth
Bonus potential based on:
Regional Gross Profit Sales Goals
Regional Net Income Performance
High school diploma or equivalent required.
~ Bachelor's degree required.
~10+ years of technical sales, sales management, or executive sales leadership experience.
~ Strong financial acumen with experience managing budgets, forecasts, KPIs, and operational performance.
~ Exceptional leadership, coaching, communication, and relationship-building skills.
~ Experience with CRM systems, sales analytics, and performance management tools.
~ Strong strategic planning, business development, and market analysis capabilities.
~ Ability to travel 50–60% throughout the assigned region.
Reports to: VP of Sales
Status: Full-Time, onsite