Lead, Social Media
$173,568 per year
Apply (opens in a new tab)Lead, Social Media
Posted today
SENIORITY
Manager
SALARY
$173,568 per year
About the role
- Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
- Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
- Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
- Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
- Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POVCollaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
- Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
- Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
- Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
- Lead and develop a Social Media Associate, fostering growth and craft development
- Partner with CX, ops, and comms to navigate sensitive topics and elevate issues appropriately while maintaining brand integrity
- You might be a fit if you:
- Have 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
- Bring strong editorial instincts and content taste, with a portfolio of social or thought leadership work
- Understand how to blend short-term tactics with long-term brand building
- Are fluent in the language and nuance of tech and fintech social (X, LinkedIn) — you know who’s who and what’s working
- Know how to write sharp, tailored content across formats — from polished posts to reactive replies
- Are a natural community builder — engaging, responding, and creating space for conversation
- Have experience translating company goals into content strategy that supports business outcomes
- Are data-informed but taste-driven — you love dashboards, but lead with instinct
- Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
- Thrive in a high-output, high-trust team where strategy and execution go hand in hand
- Have built a brand’s social presence from early stage to scale
- Have experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
- Have experience creating content around news or trending topics in the founder/tech/AI space
- Have developed or ghostwritten content for a founder or exec
- Have worked on community-led campaigns or social-first product launches
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
