Director of Strategic Marketing- Aerospace & Defense
Director of Strategic Marketing- Aerospace & Defense
Posted 19 days ago
SENIORITY
Manager
About the role
- Market Intelligence & Strategic Planning
- Lead division-wide market intelligence, competitive analysis, market sizing, and segmentation activities
- Monitor aerospace, defense, and space market trends, customer requirements, technology roadmaps, and competitive developments
- Support strategic planning and growth initiatives through actionable market insights and forecasts
- Identify emerging opportunities, adjacency markets, and growth vectors across the division
- Growth Strategy & Portfolio Development
- Develop and maintain a multi-year growth strategy aligned with division objectives
- Partner with Business Unit leaders to evaluate market opportunities, prioritize investments, and guide portfolio decisions
- Support new market entry strategies, strategic partnerships, and acquisition evaluations
- Drive growth initiatives that expand market share and accelerate organic revenue growth
- Customer Insights & Commercialization
- Lead Voice of Customer initiatives to identify unmet needs and emerging customer requirements
- Partner with Product Management and Engineering teams to align/prioritize product roadmap decisions with market opportunities
- Support new product commercialization through effective positioning, value proposition development, and go-to-market planning
- Promote best practices in customer engagement, market analysis, and commercialization across the division
- Marketing Leadership & Commercial Effectiveness
- Provide strategic leadership and guidance to Business Unit marketing teams
- Drive division-wide marketing initiatives, major industry events, and integrated campaigns supporting growth priorities
- Establish marketing performance metrics and promote data-driven decision making
- Support commercial excellence through alignment of marketing, product management, and sales activities
- Leadership & Organizational Development
- Foster collaboration and sharing of best practices across the division's eight businesses
- Build organizational capability in strategic marketing, market intelligence, and growth management
- Coach and develop marketing talent and future leaders across the division.
- Promote a culture of customer focus, innovation, accountability, and continuous improvement
- Bachelor's degree in Marketing, Business, Engineering, or a related fieldMBA or advanced business degree preferred 10+ years of progressive experience in Aerospace & Defense, industrial technology, or highly engineered products businesses
- Demonstrated success in strategic marketing, product management, business development, portfolio strategy, or commercial leadership roles
- Strong understanding of aerospace and defense markets, customers, competitive dynamics, and technology trends
- Experience leading market research, Voice of Customer, segmentation, and growth strategy initiatives
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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