Brand and Innovation Manager

Posted today

corporate resources of illinoisBloomingdale (IL)

Marketing Managers All Other Miscellaneous Food Manufacturing

SENIORITY

Manager

SALARY

$160,000 per year

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About the role

Brand and Innovation Manager Bloomingdale, IL | Hybrid Schedule

Salary: Up to $160,000 + Full Benefits

Benefits Include: Medical, Dental, Vision, 401(k), PTO, Hybrid Flexibility, Onsite Fitness Center, and Long-Term Career GrowthAbout the Company We are a growing consumer packaged goods (CPG) food manufacturer with a portfolio of well recognized brands sold through major grocery, club, mass retail, and foodservice channels across North America. Our focus is on developing products that meet changing consumer preferences while continuing to expand our presence across key food categories. With continued investment in our brands and innovation pipeline, we are looking for a Brand & Innovation Manager with proven CPG food experience to take ownership of brand strategy, product innovation, and commercialization initiatives.

Position Overview: The Brand & Innovation Manager will develop and execute brand strategies that drive revenue growth, market share, and consumer engagement. A major focus of the role is new product innovation and commercialization, leading products from concept through launch while working closely with Sales, R&D, Operations, Supply Chain, and other teams. This is an opportunity for a hands-on Brand & Innovation Manager who understands the food and CPG environment and can connect consumer insights, product innovation, retail strategy, and business performance.

Key Responsibilities:

Brand Strategy & Growth
Develop and execute annual brand plans aligned with company objectives and growth targets
Drive brand positioning, messaging, and portfolio strategies across assigned product categories
Identify opportunities for market expansion, product innovation, and category growth
Monitor brand performance and recommend strategies to improve sales, market share, and profitability
Product Innovation & Commercialization
Lead new product launches from concept through commercialization and retail execution
Partner with R&D, Operations, Supply Chain, and Sales throughout the innovation process
Manage product launch timelines, milestones, and cross-functional deliverables
Evaluate market trends, consumer preferences, and competitive activity to support the innovation pipeline
Consumer Insights & Market Analysis
Analyze syndicated data, retailer reporting, category trends, and competitive intelligence
Leverage consumer research and market insights to support strategic decision-making
Monitor pricing strategies, promotional activity, and category performance
Present recommendations and business updates to leadership
Retail Marketing & Sales Support
Collaborate with Sales and Trade Marketing teams to support retailer programs and promotional initiatives
Assist with customer presentations, category reviews, and business development opportunities
Support retail activation, shopper marketing, and merchandising initiatives
Ensure brand consistency across packaging, promotional materials, and customer-facing assets
Financial & Business Management
Manage brand budgets and marketing investments to maximize ROISupport forecasting, sales analysis, and annual planning processes
Track sales growth, profitability, market share, and other key performance metrics
Develop business cases and financial analyses supporting strategic initiatives
Cross-Functional Leadership
Serve as a key liaison between Marketing, Sales, R&D, Operations, and Supply ChainDrive alignment across departments to ensure successful project execution
Manage multiple projects simultaneously while maintaining timelines and priorities
Identify opportunities to improve processes and operational efficiencies

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field requiredMBA strongly preferred 3+ years of Brand Management experience specifically within CPG, food, beverage, or a closely related consumer products environment required
Proven experience leading new product development, product launches, and commercialization
Strong understanding of consumer insights, category management, and retail marketing
Experience partnering cross-functionally with Sales, R&D, Operations, and Supply Chain teams
Ability to translate consumer and market insights into actionable brand and product strategies

Corporate Resources has been hired by our client to recruit for this open position and any/all other positions as requested and posted.

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