Apparel Performance Marketing Manager, Part-Time (USA)

Posted 2 days ago

supercarbDenver (CO)

Market Research Analysts and Marketing Specialists Other Services Related to Advertising

SENIORITY

Senior

SALARY

$60–$75/hour

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About the role

Company Description: Supercarb is building a new generation of performance apparel powered by advanced material science. Following the successful launch of our first consumer product, the Chalk Up Tee, we’re looking for a part-time Performance Marketing Manager to help us turn early traction into a scalable consumer brand. This is a role for someone who loves the intersection of performance marketing, consumer psychology, creative strategy, and apparel. You should be equally comfortable analyzing CAC and ROAS, identifying why a funnel is underperforming, and working with designers to develop the next creative concept. What you’ll own

Run and optimize paid acquisition across Meta, Google, Reddit, TikTok, and emerging channels
Identify which Supercarb product benefits and value propositions resonate most strongly with consumers
Discover the audiences, communities, and customer segments where our products have the strongest product-market fit
Work closely with design and creative teams to develop ads, landing-page concepts, messaging, and content that convert
Build a disciplined testing engine across creative, copy, audiences, offers, landing pages, and channels
Track and improve key growth metrics including CAC, CPC, CTR, CVR, ROAS, AOV, LTV, and retention
Diagnose where the customer funnel is breaking and develop experiments to improve conversion
Help turn early sales into a repeatable and scalable customer acquisition engine
Manage our consumer-facing social channels and develop strategies to increase engagement, community, and organic growth
Translate customer and campaign insights back into product positioning, creative strategy, and future launches Who we’re looking for
Strong hands-on experience managing performance marketing campaigns for apparel, activewear, outdoor, consumer, or DTC brands.
Prior experience helping scale an early-stage DTC brand, ideally from early traction to $1M+ in annual revenue.
Deep understanding of performance marketing economics and metrics, including CAC, LTV, ROAS, CTR, CPC, conversion rate, and attribution
Strong creative instincts and an ability to understand why certain messaging, visuals, hooks, and formats outperform others
Experience building and optimizing full-funnel customer acquisition strategies
Comfortable operating in an early-stage environment where you will both develop the strategy and execute itYou'd be an ideal teammate if you are:
Hungry for growth, both personally and for the business
Hands-on and scrappy, willing to execute rather than simply manage
Relentless and determined, with the ability to push through setbacks and keep finding a path forward
High agency with a strong sense of ownership, you see a problem and take responsibility for solving it
Extremely self-driven, you do not need constant direction or supervision
Comfortable navigating ambiguity, imperfect information, and limited data
Data-driven, but able to make intelligent decisions when the data is incomplete
Product obsessed, deeply curious about why customers love a product, why they do not, and how to make it better
Motivated by a deep desire to win, learn, and continuously improve
Thoughtful and passionate, with strong judgment and attention to detail
Earth-centric, excited by building products and companies that can leave the planet better than we found it
Resilient, adaptable, and capable of turning setbacks into the next experiment

Bonus points:

Experience scaling an apparel, climbing, outdoor, activewear, or technical performance brand
Experience with Kickstarter or taking a successfully crowdfunded product into broader DTC growth
Experience building communities through Instagram, TikTok, Reddit, creators, ambassadors, and organic social
Genuine interest in apparel, performance materials, sustainability, climbing, or outdoor culture

About Supercarb Supercarb is a materials technology company developing high-performance fibers and textiles from seaweed and agricultural waste. Our technology is designed to deliver performance properties such as moisture management, odor control, antistatic performance, and inherent flame resistance while reducing the environmental footprint of conventional textiles. We recently launched our first consumer product, the Chalk Up Tee, to demonstrate what our material technology can enable in performance apparel. Now we want to build on that momentum.

Role: Part-Time

Location: USAFocus: Performance Marketing + Growth + Social

Compensation: $60–$75/hour, depending on experience, for approximately 15–20 hours per week. Strong performers will have the opportunity to transition into a full-time role, with performance-based compensation tied to revenue growth and equity eligibility after the first three months. If you’ve helped build and scale an apparel or consumer brand and love figuring out what makes a product resonate, who it resonates with, and how to turn that insight into growth, we’d love to hear from you. Please reach out with a short introduction, relevant brands you’ve worked with, examples of campaigns you’ve scaled, and the results you achieved.

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