Student Service - Research

Student Service - Research City: West Lafayette Job Description: Job Summary Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences. Strengthen and protect LASER's brand and image online. Ensure all LASER social media pages and posts maintain brand standards. Timely respond in the voice of LASER to questions and/or comments on posts. Work with the Communication Team to develop social media content based on LASER news stories and other events within the university. Timely engage with network members as need arises and also when questions are posted and sent to LASER website and social media accounts. Take direction from other LASER staff members on social media components of integrated marketing projects. Experiment with alternative ways to leverage social media activities. Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership. Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience. Review calendar of events throughout LASER to schedule posts accordingly. Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing while allowing for inclusivity. Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase use of social media at LASER.Administrative duties as assigned. Education ExperienceExperience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn. Experience with current social media platforms and ability to professionally customize messages for various audiences. Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team. Skilled in digital photography for creating visual posts on social media profiles is helpful. Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format. Ability to create short summaries while posting information on social media. Strong organizational skills, managing processes under deadlines. Team player with ability to work collaboratively with office colleagues. Ability to undertake/execute any other related duties assigned. FLSA StatusNon-Exempt