Vice President of Marketing Analytics
confidentialEast Boston (MA)
Vice President of Marketing Analytics
Posted 9 days ago
confidentialEast Boston (MA)
SENIORITY
Manager
About the role
Vice President of Marketing Analytics
About the Company:
Financial services firm building scalable marketing analytics and revenue measurement systems Industry
Financial Services Type
Privately HeldAbout the RoleThe Company is seeking a Vice President of Marketing Analytics to establish a comprehensive measurement framework and guide cross-functional teams across marketing, product, and data engineering. The role will define performance metrics and growth frameworks, oversee full-funnel attribution, and improve campaign performance across digital and other marketing channels. Responsibilities include designing predictive lead-scoring and audience segmentation models, translating business needs into technical specifications, and delivering executive dashboards and strategic insights. The VP will also lead and mentor analytics professionals and build scalable systems that turn behavioral and financial data into business intelligence. Candidates should have a bachelor’s degree in a quantitative field and 7–10 years of experience managing complex, multichannel B2B marketing data, ideally in financial services. Strong expertise in media mix modeling, multi-touch attribution, and marketing ROI is required, along with proficiency in CRM and marketing automation platforms. Applicants should bring advanced knowledge of web analytics and digital event tracking, exceptional SQL skills, and practical scripting experience in cloud data warehouses. A proven ability to create executive-ready reports using business intelligence tools is also essential. Functions Marketing
Data Management/Analytics
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.