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David Careers

Senior Marketing & Brand Lead

Posted today

access legalChicago (IL)
Marketing ManagersMarketing Consulting Services

SENIORITY

Manager

SALARY

$80,000 - $140,000 per year

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About the role

About Access Legal Millions of people need legal help but never hire an attorney, because traditional legal services are too expensive, too confusing, or too hard to access. Access Legal is working to change that. We connect everyday people who need legal help with law firms ready to serve them, so those firms gain a steady flow of new clients while building more accessible and profitable practices. We combine marketing, technology, intelligent intake, flexible service models, and business support to modernize how legal services are delivered. Today we operate two brands. Access Legal works with attorneys and law firms, and Unbundled Legal Help serves clients directly, letting people hire an attorney for just the part of their case they need. Soon the two will merge into one client-facing brand, and accesslegal.com will become a site for clients. This role will help lead that transition.
The Role: We are looking for a senior, hands-on marketer to build the Access Legal brand and grow our audience organically. You will work directly with the Chief Marketing Officer and own how Access Legal sounds, where it shows up, and how people come to know and trust it. Our team already covers paid media, design, development, video, analytics, and RevOps. Your job is brand and organic growth: setting the message, building the channels, and turning ideas into work that actually ships.
What You Will Do:
  • Help lead the merger of Access Legal and Unbundled Legal Help into one client-facing brand
  • Write our core messaging and build and maintain our brand guidelines
  • Define our core offerings and messaging for each practice area
  • Set direction for organic social on Instagram, X, TikTok, Reddit, and Quora, and lead the work of our social media specialist
  • Build partnerships with businesses that serve the same people we do, such as DUI schools, counselors, and financial advisors, to bring Access Legal to new audiences
  • Shape our YouTube channel and attorney-led advice content, working with our in-house video team
  • Set the messaging for our blog, website, landing pages, and GEO/SEO content
  • Lead local outreach, public relations, influencer partnerships, and podcast appearances as we grow
  • Work with our creative team and attorneys to launch and grow the AL Podcast
  • Track what builds audience and trust, and decide what should change next
What We Are Looking For:
  • Significant experience in brand marketing, content strategy, or organic growth
  • A strong record of building brands, audiences, or channels yourself
  • Excellent writing, positioning, and messaging skills
  • Hands-on experience with organic social, partnerships, PR, or content programs
  • Comfort moving between strategy and execution
  • Strong written and verbal English communication
  • Recent examples of work you personally created, launched, or grew
Experience in legal, professional services, or another regulated industry is a plus. This Role Is Not for Someone WhoMainly wants to oversee and delegate Has not personally created or launched brand or content work recently Prefers strategy presentations to execution Believes hands-on work is beneath a senior role Measures success by impressions rather than audience, trust, and new clients
Why Join Us:
  • Work on a meaningful problem that affects millions of people
  • Build a brand from the ground up in an industry ready for change
  • Work alongside experienced specialists in paid media, video, web, and RevOpsHave direct access to leadership and real influence over strategy
  • Help shape a growing marketing organization and its playbook
CompensationThe expected base salary range is $80,000 to $140,000, plus performance-based compensation. Final compensation depends on experience and demonstrated capabilities. Thank you for your interest in this role. We look forward to speaking with you.
About the Company: Access Legal (attorney-facing): www.accesslegal.comUnbundled Legal Help (client-facing, will become the face of Access Legal)

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