Omnichannel Marketing Manager
adeccoLas Vegas (NV)
$65/hr
ApplyAbout the role
Omnichannel Marketing Manager (Commerce Focus)
Location:
New Jersey/NYC based with 1 day a week onsite preferred, OR OPEN TO REMOTE EST TIME ZONE REQUIRED
Pay Rate: $65/hrDuration: 12-month contract
Hours: 40 hours/week
Role Overview:
The Omnichannel Marketing Manager will play a critical, hands-on role supporting a fast-growing, high-energy nutrition brand within a global CPG organization. This role owns end-to-end execution of omnichannel commerce marketing activations across retail media, eCommerce content, and shopper marketing. This position is ideal for a strong executor with CPG experience who is comfortable operating without agency support in the near term. You will partner closely with brand, sales, and cross-functional teams to bring differentiated, performance-driven activations to life across key retailer ecosystems.
Key Responsibilities:
- Own end-to-end execution of omnichannel commerce campaigns across major retailer.com environments, including retail media, onsite placements, and supporting content
- Launch, manage, and optimize retail media and search campaigns across key platforms (e.g., Amazon Ads, Walmart Connect, Roundel, KPM, Instacart)
- Develop and activate commerce-ready content (PDP optimization, enhanced brand content, A+, display assets) aligned to retailer best practices and brand guidelines
- Manage digital shelf health using tools such as Salsify and CommerceIQ to ensure accuracy, completeness, and conversion readiness
- Support seasonal campaigns, innovation launches, and key retail moments, ensuring content and media readiness across priority retailers
- Translate brand objectives and shopper insights into targeted activation strategies that drive conversion, ROAS, and basket growth
- Execute campaign setup, trafficking, QA, in-flight optimizations, and performance monitoring directly within retailer platforms
- Partner closely with brand marketing, sales, legal, and analytics teams to ensure alignment, timelines, and flawless execution
- Monitor performance, competitive activity, and digital shelf trends; deliver actionable insights and optimization recommendations
- Contribute to test-and-learn initiatives and help build a repository of best practices to elevate omnichannel commerce execution standards
- Required Experience & Qualifications
- Bachelor’s degree required3–5 years of experience in omnichannel marketing, eCommerce, digital media, or shopper marketing, preferably within CPGProven hands-on experience launching and managing campaigns directly within retail media and eCommerce platforms
- Strong working knowledge of Amazon Advertising, Walmart Connect, Roundel, KPM, Instacart, and retailer onsite media
- Experience developing, managing, and optimizing eCommerce content across major retailer ecosystems
- Familiarity with content PIM and digital shelf tools such as Salsify, Syndigo, and CommerceIQPerformance-driven mindset with a strong focus on ROAS, conversion, and efficiency
- Highly organized self-starter comfortable operating in ambiguity and fast-paced environments
- Strong storytelling and communication skills with the ability to influence cross-functional partners
- Passion for commerce marketing, retail media, and driving measurable business impact
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