Media Director

Responsibilities: Lead the development of strategic media plans across digital and traditional channels, ensuring recommendations align with client goals, audience insights, budgets, and performance objectives. Serve as a senior media strategy lead for key client accounts, providing proactive guidance, strategic recommendations, and data-informed POVs. Present media strategies, campaign recommendations, performance insights, and optimization opportunities directly to clients and senior stakeholders. Play a key role in new business pitches by shaping media strategy, developing compelling recommendations, and presenting agency capabilities to prospective clients. Lead, mentor, and develop a team of media professionals, providing clear direction, coaching, feedback, and support for career growth. Partner closely with internal account, strategy, creative, analytics, and production teams to ensure media plans are integrated, thoughtful, and executable. Oversee campaign planning, budget allocation, channel mix, and media investment strategy to maximize impact and efficiency. Translate data, audience insights, market trends, and campaign results into actionable recommendations for clients and internal teams. Build strong client relationships by becoming a trusted strategic partner and clearly communicating the value of media recommendations. Stay current on media trends, emerging platforms, measurement practices, and industry shifts to bring fresh thinking to client strategies.

Qualifications: 8+ years of media planning, media strategy, or integrated media experience. Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field required. Agency experience required. Proven experience leading, mentoring, and developing a media team. Strong background building and presenting strategic media recommendations to clients. Experience contributing to new business pitches, RFPs, or agency growth initiatives. Deep understanding of media strategy, audience planning, channel mix, campaign measurement, and optimization. Strong client-facing presence with excellent presentation, communication, and storytelling skills. Ability to think strategically while also understanding the details needed to execute successful media campaigns. Experience collaborating across account, creative, analytics, and media teams in a fast-paced agency environment. Must be located in the Dallas-Fort Worth area and comfortable with a flexible hybrid schedule.