Public Relations Account Executive, Lifestyle
Posted 3 days ago
hannah cranston media hcmNew York (NY)
SENIORITY
Senior
About the role
About the role:
Our lifestyle and wellness clients cover a lot of ground: home, food, fitness, sleep, travel, and theproducts people buy when they're trying to feel better. We're hiring an Account Executive to getthose brands into the stories, roundups, and segments people actually act on. You'll pitch lifestyle, health, and consumer desks, place clients in gift guides and seasonalcoverage, line up expert commentary, and support broadcast and event press. The media work isyours to run. Wellness carries a credibility bar that other categories don't. You'll learn to handle health claimsand expert spokespeople carefully, which is a skill that follows you for the rest of your career.
What you'll do:
Media relations and pitching• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, andbroadcast• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlierthan feels necessary• Pitch expert commentary and trend stories, and get spokespeople into service journalism• Build relationships with editors, writers, and segment producers across national and categorymedia• Track cultural and seasonal moments and get clients into them on time Writing and materials• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice• Research and draft award and speaking submissions• Write recaps and reports that show what the coverage actually did Team and integration• Support press events, activations, and product sends, including help on site• Work with our affiliate, influencer, and events teams so earned, commerce, and creator workconnect• Keep trackers and coverage reports current without being chased
What we're looking for:
• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands• A record of getting clients into gift guides, roundups, and service coverage• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly• Careful with health claims and able to spot a line that shouldn't go out• A strong writer who can make an everyday product feel worth writing about• Organized and calm across a lot of small moving pieces• Curious about wellness without being credulous about it• Bonus: broadcast booking, supplement or food brands, or event and activation press About HCMHCM is a strategic communications agency for ambitious consumer-tech companies. We'reearned-first, high energy, and known for turning media relationships into real business outcomesacross PR, affiliate, influencer, and events. We offer competitive compensation, comprehensive health benefits, and a team that moves fastand has a lot of fun doing it!
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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