Marketing Manager - AZ, CA, CO, NY, TX, UT (In-Office)
Marketing Manager - AZ, CA, CO, NY, TX, UT (In-Office)
Posted 4 days ago
SENIORITY
Manager
About the role
- Own and evolve the marketing strategy for all segments, grounded in customer insights, market trends, and business objectives.· Go-To-Market Leadership will be responsible for end-to-end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs.· Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.· Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment-specific initiatives.· Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.· Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing.
- Bachelor's degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution.· Proven success in developing and launching marketing strategies for small business audiences.· Strong analytical skills with the ability to translate data into strategic insights.· Expert knowledge of internet/intranet websites, website design and web technologies.· Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights. Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.· Excellent communication and stakeholder management skills.· Prior managerial or supervisory experience preferred.· Experience working in matrixed organizations and influencing cross-functional teams.· Experience with CRM platforms, marketing automation tools, and data visualization preferred.· Agile marketing or product marketing certification is a plus.· This is an in-office position 5 days – not a hybrid role. ·Locations: o Phoenix, AZo San Francisco/San Diego, CAo Denver, COo New York, NYo Houston, TXo Midvale/Salt Lake City, UT·Salary Ranges: These ranges are dependent on job experience and other job-related factors: o Arizona, Colorado, Texas, Utah: $150,000- $175,000o California, New York: $150,000 - $200,000.
- Medical, Dental and Vision Insurance - START DAY ONE!
- Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
- Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
- Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
- 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience· Mental health benefits including coaching and therapy sessions
- Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
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