Associate Director, Digital Marketing Analytics

Posted yesterday

cmi media compasOak Park (IL)

Marketing ManagersAdvertising Agencies

SENIORITY

Manager

About the role

Overview As Associate Director, Digital Marketing Analytics, you guide measurement strategy and analytics for healthcare marketing programs. You will lead a team to translate data into actionable insights that drive client success. You’ll shape measurement architecture, optimize campaigns, and stay ahead with innovative analytics methods. This role sits at the intersection of data, strategy, and client partnership, offering a chance to impact patient outcomes. You’ll work with cross-functional teams to elevate performance and demonstrate measurable value across campaigns. Compensation / Benefitscomprehensive benefits packagework-life balanceongoing professional development opportunitiescollaborative environmentgrowth opportunitiessupportive culture Responsibilities Architect and execute measurement and analysis plans aligned with client objectives Analyze campaign performance to identify optimization opportunities and drive data-driven recommendations Serve as a go-to expert for internal teams and clients on digital marketing analytics Mentor, coach, and inspire a team of analysts to foster collaboration and analytical excellence Explore and implement new technologies and methodologies to advance measurement capabilities Key requirements 7+ years of experience in online marketing, web analytics, or research with a track record of translating data into insights 3–5 years of experience leading and mentoring teams Exceptional communication and interpersonal skills with strong client relationship abilities Passion for exploring new technologies and methodologies in digital marketing analytics Experience or exposure to healthcare/pharmaceutical industries is a plus but not requiredcommunicationleadershipcollaborationdigital marketing analyticsweb analyticsmeasurement planning

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