Vice President Marketing
Vice President Marketing
Posted 3 days ago
SENIORITY
Manager
About the role
- Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue targets
- Build and lead a high-performing marketing organization across brand, product marketing, demand generation, content, digital, and communications
- Serve as a key member of the executive leadership team, contributing to overall company strategy
- Define and evolve iboss's brand identity, messaging, and market positioning within the competitive SASE and cybersecurity landscape
- Elevate iboss's visibility and thought leadership through PR, analyst relations, industry events, and executive visibility programs
- Ensure consistent brand voice and messaging across all channels and customer touchpoints, from enterprise and public sector to education
- Own and optimize the marketing funnel, driving qualified pipeline in partnership with Sales leadership
- Lead multi-channel demand generation programs, including digital marketing, ABM, events, partner marketing, and content marketing
- Establish clear KPIs and reporting to measure marketing ROI, pipeline contribution, and campaign effectiveness
- Partner with Product and Sales Engineering teams to craft compelling product positioning and messaging that differentiates iboss's Zero Trust SASE platform from appliance-based and legacy competitors
- Support go-to-market strategy for new product launches and feature releases
- Ensure sales enablement materials effectively communicate value propositions to prospects and customers, including large enterprise and Fortune 50 accounts
- Build and manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to strengthen iboss's positioning in the SASE and SSE categories
- Represent iboss at industry conferences, webinars, and events
- Recruit, mentor, and develop a world-class marketing team
- Manage the marketing budget effectively, ensuring efficient allocation of resources across programs and channels
- 12+ years of progressive marketing leadership experience, with at least 5 years in a senior marketing executive role ( Senior Director of Marketing, VP of Marketing, or similar) at a B2B SaaS or cybersecurity company
- Proven track record of building and scaling marketing organizations that drive measurable pipeline and revenue growth
- Deep understanding of the cybersecurity, networking, or cloud security industry (SASE, Zero Trust, SSE experience strongly preferred)
- Experience working closely with Sales and Sales Engineering leadership in a high-growth, competitive B2B environment
- Strong background in brand strategy, demand generation, product marketing, and analyst relations
- Excellent executive presence, communication, and storytelling skills
- Experience managing marketing budgets and demonstrating ROIBachelor's degree required; MBA preferred
- Health, Vision, Dental, Chiropractic - open to domestic partners 401K with company match
- Unlimited PTOCompany paid holidays
- The duties and responsibilities described above are essential functions of the job.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran or as an individual with a disability.*This position is not eligible for sponsorship of work visas
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
