Vice President, B2B Marketing & Demand Generation
confidentialDallas (TX)
Vice President, B2B Marketing & Demand Generation
Posted today
confidentialDallas (TX)
SENIORITY
Manager
About the role
Vice President, B2B Marketing & Demand Generation
About the Company:
Provider of personalization & customer engagement tools to the fast food & casual dining industries Industry
Computer Software Type
Privately Held, VC-backed Founded
2002 Employees
201-500 Funding
$11-$25 million CategoriesMobile Payments
Mobile Commerce
Enterprise Software
E-Commerce
Information Technology & Services
Technology
Hospitality
Restaurants Specialtiesmobile ordering
mobile apps
digital commerce
delivery management
online ordering
kiosks
loyalty program
saas restaurant platform
and restaurant technology Business ClassificationsE-Commerce
About the Role:
The Company is seeking a Vice President of B2B Marketing and Demand Generation to lead the integrated growth strategy, with a focus on both strategic account development and high-velocity inbound and outbound engine building. The successful candidate will be responsible for turning the company's growth objectives into clear market segments, programs, and measurable outcomes. This role requires a hands-on leader who can balance broad-market coverage with strategic-account development, and who is adept at setting and executing GTM strategy. The VP will also be instrumental in strengthening the company's market presence, and authority, and in driving AI marketing optimization and innovation. Candidates for this role should have a strong background in senior B2B marketing leadership, with a proven track record in demand generation, product marketing, and sales alignment. Experience in designing measurable inbound and outbound motions for complex B2B or enterprise technology sales is essential, as is a practical understanding of ICP development, segmentation, and pipeline measurement. The ideal candidate will have hands-on experience with marketing and sales platforms, such as HubSpot, and the ability to influence stakeholders through collaboration and clarity. While not mandatory, experience in restaurant technology, QSR, hospitality, or adjacent enterprise commerce is beneficial. The company values thoughtful, curious leaders with the ability to learn quickly and is committed to fostering an inclusive and diverse work environment. Hiring Manager Title
CMOFunctionsMarketing
Product Marketing
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