Affiliate & Influencer Marketing Director

ROLE SUMMARY: Goldco is a leading precious metals company specializing in helping Americans protect their retirement savings with gold and silver. Known for its top-rated customer service, Goldco offers both direct purchases of physical metals and Gold IRAs. Affiliate and influencer marketing is a critical and strategic channel for Goldco because it extends the reach of our internal lead generation program and leverages the social credibility of third parties to build trust in the Goldco brand. In a competitive category with limited product differentiation, a recommendation from a trusted creator, publisher, or comparison site carries weight that paid placement cannot buy. For many retirement savers, a partner’s content is the first place they encounter Goldco. We are hiring a Director of Affiliate & Influencer Marketing to own this channel end to end. This is the point person for all third-party partners who generate leads for Goldco — SEO affiliates, organic comparison sites, influencers, YouTube & Rumble creators, podcasters, and more. You will own the relationships, determine the commercial structure for each partnership, negotiate and manage insertion orders, ensure every partner is paid accurately against production, and lead a team of two. This is a commercial role as much as a marketing one, requiring judgement as to the best partnership structure (flat fee vs. variable/ cost per acquisition), while designing incentives that make partners want to work with Goldco over the competition. You will be measured on partner-sourced qualified leads, blended cost per acquisition, and funded revenue. KEY RESPONSIBILITIESPartner Strategy & Relationship Management

• Serve as the primary point of contact for all third-party partners, owning day-to-day relationship management, escalation, and issue resolution.
• Build and maintain a portfolio view of the partner base: who drives volume, who drives quality, who is growing, and where concentration risk sits.
• Partner with the Affiliate Hunter & Affiliate Consultant to prospect, pitch, and onboard new partners, and develop the value proposition and pitch materials that win them.
• Run regular business reviews with top partners, sharing performance transparently and identifying where both sides can grow the relationship.
• Act as the internal advocate for partners, ensuring Goldco is a program partners actively want to promote rather than one among many. Deal Structure & Contract Negotiations
• Determine the optimal commercial structure for each partner — flat fee, cost-per-qualified lead (CPQL), cost per acquisition (CPA) or a hybrid of these — that maximizes ROI and partner loyalty to Goldco.
• Negotiate terms directly with partners, balancing partner economics against Goldco’s cost per funded account. Scale, exit, or restructure partners based on partner volume, lead quality, and ROI.
• Own insertion orders (I/O’s) across partners: draft, vet, route through Legal and Marketing leadership for approval, execute, track renewal dates, and maintain a complete and current contract record for each partner.
• Build and maintain internal workflows so routine deals move quickly, and only genuine exceptions require escalation. Influencer / Creator Program Ownership
• Build and own Goldco’s influencer and creator program end to end — sourcing, vetting, briefing, content review, and ongoing relationship management.
• Set the messaging and claims guardrails for creator content, partnering with Legal and Compliance on what partners can and cannot say about gold IRAs, performance, fees, disclosure of partnership.
• Own disclosure standards across all partner and creator content, ensuring material connections are disclosed clearly and conspicuously in line with FTC requirements.
• Partner with internal Creative Director as needed for support on scripting, design, or production, but the intent is that the majority of content needs are sourced directly from this team.
• Negotiate usage rights so that high-performing creator content can be repurposed across paid media and owned channels. Partner Payments
• Ensure every partner is paid accurately and on time each month according to actual production and own the monthly reconciliation between Everflow (tracking and attribution tool) and Salesforce.
• Partner with the Affiliate Operations Manager to ensure lead tracking and attribution in Everflow is working correctly, so payments are right the first time. Resolve tracking discrepancies and attribution disputes with partners quickly and transparently to build trust.
• Maintain lead-quality controls, including duplicate and invalid lead detection, and act when a partner’s quality degrades over time.
• Establish the documentation and operating systems to make the program durable and create redundancies. Performance, Economics & Budget
• Own partner-level economics: cost per lead, cost per qualified lead, blended cost per acquisition, lead-to-funded-account conversion, and funded revenue by partner.
• Define and own the channel KPIs and deliver executive-ready reporting that summarizes holistic channelperformance and return for the company.
• Deploy the fixed affiliate budget new for technology, tooling, or additional resources where the return supports it. Cross-Functional Collaboration
• Coordinate with the internal SEO/AEO and paid search managers when it makes sense for partners to work with the internal marketing team and to ensure Goldco is never competing against itself for the same property or volume.
• Partner with Legal on partner content standards and disclosure obligations to effectively manage liability for the company.
• Partner with Lifecycle Marketing to maximize lead conversion after handoff, including segmentation andnurturing/drip campaigns by partner source.
• Work with Sales to understand partner-sourced lead quality and ensure timely follow-up and execution of leads.
• Lead, coach, and develop the Affiliate Hunter and Affiliate Operations Manager, setting clear goals andexpectations. QUALIFICATION REQUIREMENTSRequired
• 10+ years in affiliate, partnership, or performance marketing, including direct people management, withaccountability for partner lead volume, quality, and cost. Ideally in a high-consideration, sales-assisted model.
• Deal structuring and negotiation fluency. Have built and negotiated performance contracts across flat fee, CPL, CPQL, CPA, and hybrid structures, and can think strategically about the trade-offs of each structure.
• Commercial and analytical rigor. Understands partner-level economics, can model cost per acquisition against funded revenue, and can manage degradations in partner performance as needed.
• Influencer and creator program experience. Have sourced, briefed, and managed creators directly, and owned the content review process.
• Working command of endorsement and disclosure requirements as they apply to affiliate and creator content, with a track record of holding partners to disclosure standards.
• People leadership. Have managed, coached, and developed team members.
• Cross-functional influence and executive communication. Must influence Legal, Finance, Paid Search, SEO, and Sales through clarity and credibility, and defend recommendations to senior leaders with evidence. Preferred
• Experience in precious metals, retirement services, wealth management, or another high-value, trust-driven consumer finance category.
• Existing relationships across the finance, retirement, or investing creator and publisher ecosystem.
• Experience marketing to an audience age 55 and above, with a practical understanding of which creators and formats that this audience trusts.
• Bachelor’s degree or higher

The expected salary range for this role is between $175-200K + a commission based incentive tied to sales volume. The base salary range for this position is listed above. Compensation ranges are based on several factors including job function, level, and geographic location. Final offer amounts are determined by multiple factors including candidate experience and expertise, and may vary from the amounts listed here.