Overview:
In this role you own product marketing at PerformLine, guiding positioning and messaging for the full product portfolio. You’ll lead major launches, starting with the 2027 next-generation platform, and build the enablement engine that drives client adoption and sales success. You’ll collaborate closely with product, sales, and client success to shape roadmap, pricing, and packaging. This role combines hands-on execution with building a growing PMM function, offering strategic impact and clear visibility across the company. Compensation / Benefits benefits package annual discretionary bonus base salary range $120,000 - $160,000
Responsibilities:
Define and implement a unified product marketing strategy and platform story across the portfolio Develop ICPs, buyer personas, and value propositions for existing clients and net-new prospects Partner with product leadership on roadmap priorities, pricing, and packaging using market evidence Lead Tier-1 launches end-to-end, starting with the next-generation platform Own client rollout and migration programs to drive adoption and expansion Set launch tiering and GTM processes for the company Build and own the sales enablement engine (narratives, battlecards, decks, scripts, training) Develop sales plays and use cases showing client value and outcomes Measure enablement impact via win rates, deal velocity, and field adoption Engage in win/loss and competitive intelligence to inform messaging and roadmap Engage with clients, advisory board, analysts, and partners to shape direction Represent PerformLine at client meetings, events, and with leadership Scope and hire for the product marketing function, manage outside agencies, and leverage AI tools for speed Leverage AI tools (Claude, etc.) to accelerate research, content, and competitive analysis
Key requirements:
Deep experience in product marketing, solutions marketing, or outbound PMM at B2B SaaS Track record of leading major launches and building messaging frameworks Built or scaled a product marketing function; people management preferred Experience rolling products out to existing clients and positioning for net-new prospects Success building sales enablement tied to measurable results Influence on roadmap, pricing, or packaging decisions with product leadership Comfort operating in a rapid growth, ambiguous environment Strategic thinker who also executes (can write battlecards) Strong storytelling abilities to simplify complex topics Customer-first mindset with direct engagement experience Background in regulated industries, compliance, fintech, or financial services preferred strong storytelling customer-centric collaborative product marketing strategy go-to-market planning messaging frameworks
