PAID SEARCH SPECIALIST
l2tmediaEvanston (IL)
About the role
Paid Search Specialist Our Paid Search Senior Specialist is responsible for managing the delivery of Paid (PPC) marketing campaigns in all major search platforms. This position will oversee a portfolio of new and existing campaigns and ensure they are delivered to the highest performance standard as measured by impressions, CTR, visitor traffic, CPC and conversions.
Job Responsibilities:
Manage PPC (pay per click) campaigns, including strategy, planning and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail. Implement testing strategies to continually identify optimization levers, enhance learning and improve campaign performance. Monitor results, analyze key Website metrics, and provide recommendations and strategies for continued campaign improvement. Exceed client expectations and performance goals on a daily basis. Work as a team player and must have ability to collaborate with other L2T PPC specialists to ensure shared learnings of new industry trends and best practices. Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences.
Desired Skills and Experience:
Bachelor's degree Minimum 2 years PPC experience. Google Adwords experience and Adwords certification preferable Ability to juggle a large number of tasks at once and produce work on a timely basis Excellent communications and organizational skills Solid understanding of online marketing Strong analytical skills and detail oriented Sense of humor and team player
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