Director - Demand Generation

Benefits: Flexible schedule; bonus, health insurance; paid time off, stock options Position overviewThe Growth Marketing Manager owns execution, optimization, and reporting across five planned customer-acquisition channels: SEO and blogging, agentic outbound calling support, Google PPC, HubSpot email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation model.

Key responsibilities: SEO & content marketing Own the SEO and blogging program, including content-calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting. Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads. Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting. Outbound calling support & lead nurture Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows. Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting. Work closely with sales or business-development resources to improve targeting, follow-up speed, objection handling, and content alignment. Paid search & landing-page optimization Manage performance-marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing-page feedback. Monitor cost per lead, close rates, and customer-acquisition cost by campaign and recommend reallocations based on performance. Align paid-search strategy with SEO, email, and event messaging to maintain a consistent acquisition funnel. HubSpot email marketing & automation Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting. Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub. Create reporting dashboards that track lead generation, email engagement, conversion by lifecycle stage, and campaign ROI. Trade show & event marketing Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10 to 15 trade shows (predominantly September through April). Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis. Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences.

Required qualifications: Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment. Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting. Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results. Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost. Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions. Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders.