Regional Trade Marketing Representative (North East Region)

Posted 8 days ago

jtiRaleigh (NC)

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Supermarkets and Other Grocery Retailers (except Convenience Retailers)

SENIORITY

Junior

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About the role

This job is with JTI, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com

Title: Regional Trade Marketing Representative

Country: USA

Location: Northeast Professional Area: Marketing & Sales

Role: Permanent

Reporting to: Regional Sales Manager Regional Trade Marketing Representative

This position drives sales growth and strengthens our brand presence across an assigned region by executing sales and merchandising programs across multiple territories. The Representative uses market insights, customer knowledge, and Needs Based Selling to identify opportunities, influence customers, and adapt activities to local market needs. The role also provides coverage for vacant territories, helping maintain strong customer relationships, sales performance, and business continuity. In addition, the Representative supports Trade Marketing Representatives by sharing best practices, strengthening selling skills, and contributing to regional priorities and special projects. The role involves significant regional travel, including overnight stays depending on your location, territory size, and business needs.

Requirements:

A minimum of a High School Diploma is required, with additional education preferred
Minimum of 3 years of experience in FMCG sales; CPG sales experience preferred
College graduates are welcome
Valid driver's license
Strong computer skills, including proficiency in Microsoft Office SuiteSolid commercial understanding and ability to apply market and account insights to improve performance
Excellent verbal and written communication skills
Strong selling and negotiation skills, with the ability to influence customers and build mutually beneficial relationships
Strong analytical skills, including the ability to interpret sales data, identify trends, and translate insights into actionable territory and account plans
Strong planning and organizational skills, with the ability to prioritize accounts and manage multiple territories effectively
Ability to work effectively within a regulated environment while ensuring compliance with company policies, procedures, and retail agreements
Knowledge of Synergy or similar reporting and data systems

Physical requirements: Must be willing and able to:

Lift up to 25 lbs.
Climb step ladders (up to 10 feet in height)
Drive stakes (for signage) into the ground surface
Travel extensively across the assigned region, including regular overnight stays
Areas of Responsibilities:
Regional Execution & Territory Coverage:
Plans and executes sales and merchandising activities across assigned and open territories
Determines territory priorities and visit frequency based on customer prioritization and business needs
Provides coverage for vacant territories to maintain business continuity and performance
Quickly assesses territory and account needs and adapts execution plans accordingly
Supports high-priority stores and territories across the region
Ensures consistent execution of company programs, activities, and merchandising standards
Contributes to special projects and regional priorities as required
Strategic Insights & Business Advice:
Leverages local market and account knowledge to identify opportunities across multiple territories
Analyzes sales, distribution, and market information to identify opportunities for growth
Monitors competitor, retailer, and market activity across the region
Uses business insights to strengthen sales arguments and influence customer decisions
Shares market insights and best practices with Trade Marketing Representatives and the broader field organization
Provides guidance and support to improve territory and account performance
Adapts strategies and execution to varying market conditions while maintaining alignment with company objectives
Customer & Selling Process:
Builds and maintains strong relationships with retail customers and distribution partners across the region
Establishes credibility quickly with new and existing accounts
Applies advanced selling and negotiation techniques to influence customer purchasing decisions
Utilizes Needs Based Selling principles to align company product benefits with customer needs
Negotiates opportunities designed to drive sell-through performance
Proactively anticipates and addresses customer objections
Supports Trade Marketing Representatives in developing effective customer engagement and selling behaviors
Maintains strong execution of agreed merchandising, product placement, and planogram standards
Logistics & Inventory Management:
Ensures product availability and appropriate stock levels across assigned and open territories
Monitors inventory levels and identifies opportunities to minimize out-of-stocks
Supports order execution and top-up ordering when required
Merchandises stock and ensures products are appropriately displayed
Educates store personnel on the importance of product availability and effective merchandising
Collaborates with retail customers and distribution partners to maximize sales opportunities
Performance, Insights & Compliance:
Evaluates regional and territory performance against established objectives
Tracks key performance indicators, including numeric distribution, plan versus completed activities, product availability, territory volume, and Share of Market
Records and reports results using Synergy or similar reporting systems
Provides accurate market, customer, and competitive insights to support future planning
Identifies opportunities for continuous improvement across assigned territories
Ensures all activities are executed in compliance with company policies, procedures, contractual agreements, and applicable regulatory requirements
Other:
Manages various tasks and projects as they arise or as requested by the manager
Supports regional business priorities and initiatives as required What to expect: At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.
Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.
We ask for accountability, ownership, results, and collaboration.
And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:
Annual Performance-based Bonus
Employee Stock Purchase Plan
Personal Development Programs
Medical, Dental & Vision Plan for employees & family members
Life Insurance
Matching 401(K)
Paid Time Off (PTO)
Paid Family Leave (20 weeks)
Short-Term & Long-Term Disability
Education/Tuition Assistance
Volunteering Activities
Employee Assistance Program (counseling services for employees & family members)
Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps: After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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