Media Supervisor

ESSENTIAL DUTIES AND RESPONSIBILITIES: Client Leadership & Partnership•Manage day-to-day expectations and communications with the Client, building trusted relationships and ensuring alignment with sales, traffic, and brand equity goals.•Understand client business objectives and translate them into actionable, measurable media strategies and tactical plans across traditional and digital channels.•Leverage proprietary and third-party research tools to deeply understand target audience segments — including their behaviors, motivations, and media consumption patterns — and distill those findings into relevant, actionable insights that inform hyperlocal and overarching media strategies that exceed client goals, address challenges, and identify innovative tactics to drive growth.•Prepare and present integrated communication plans that clearly and succinctly convey objectives, strategy, rationale, and tactical execution to the client. Strategic Planning & Execution•Maintain thorough, up-to-date knowledge of the Client’s business, including market share, business priorities, category seasonality, and competitive strategies.•Oversee Coordinators, managing day-to-day operations of all media activity and ensuring plans align with the Client’s business needs.•Use proprietary and third-party research tools (e.g., Telmar, Resonate Data, Vivvex) to inform strategic planning and audience targeting.•Prepare and present integrated communication plans including objectives, strategy, rationale, and supporting documentation, with a focus on both national and local-market initiatives. Financial Stewardship & Accountability• Ensure effective stewardship of client budgets and media billings, proactively managinginvestment pacing and reconciling discrepancies.• Partner with finance and operations teams to maintain accuracy in all billing, authorization, and reconciliation processes. Collaboration & Team Development• Oversee and mentor Coordinator, ensuring they understand the unique objectives, strategies, and KPIs for the Client’s campaigns.• Establish strong working relationships with creative, analytics, and specialist teams toensure seamless integration of media and messaging.• Foster a culture of curiosity and innovation, encouraging the team to explore emergingmedia channels and retail-specific opportunities. Performance Optimization & Industry Engagement• Continuously analyze campaign performance, working collaboratively with analytics, toidentify opportunities for improvement, applying a test-and-learn approach.• Stay abreast of retail, media, and consumer trends — especially in convenience, foodservice, and fuel categories — to identify proactive opportunities for the Client.• Cultivate strong relationships within the media sales community to leverage partnershipsand secure high-value opportunities. REQUIRED EXPERIENCE / SKILLS• Minimum 4 years media planning experience (current title should be Senior Media Planneror higher).• Retail and/or multi-location business experience preferred; experience with market-levelplanning and localized targeting a plus.• Exceptional written and verbal communication skills with the ability to engage with alllevels of client and agency teams.• Proven ability to craft concise, persuasive media presentations and present withconfidence.• Strong command of media fundamentals and research tools, with the ability to translateconsumer insights into actionable strategies.• Skilled negotiator with proven vendor relationship management.• Ability to prioritize and organize multiple projects, balancing national and local-marketdemands.• Advanced Excel skills; intermediate Power Point and Microsoft Word skills. Laughlin Constable is an equal opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.